The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Eric Johnson

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Design Points: 75.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: CMO Pencil Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Physical Product Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Out of Home Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Products Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Innovation in Experiential Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Brand Transformation Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Branding / Branded Item Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Reputation Management Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Out of Home / Health & Wellness Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Music Points: 15.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Public Relations Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 15.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Writing Points: 10.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Events / Stunts / Competitions Points: 10.0
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Branding / Corporate Communications Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging / Specialty Points: 10.0
Acceptance Street Agency: Mastercard / Purchase + McCann / New York Client: Mastercard Category: Out of Home / Single Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Experiential Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Direct Marketing Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Influencer Marketing / Single Channel Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Public Relations Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Craft / Use of Sound Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Cultural Driver Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Visual & Audio Craft / Sound Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Experiential Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: People / Good Health & Well-Being Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Packaging Points: 2.0
The Most Metal Scratch-Off Agency: Lottery / New York + McCann / New York + JSM Music / New York Client: New York Lottery Category: Innovation in Radio & Audio Points: 2.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

CMO Pencil

2020 CMO Pencil CMO Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Out of Home

2020 Out of Home Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Donate Life California

Second Chances

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

2020 Digital Craft Silver Pencil

15.0

Donate Life California

Second Chances

Public Relations

2020 Health, Wellness & Pharma Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Mobile Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Interactive & Online Bronze Pencil

10.0

Donate Life California

Second Chances

Events / Stunts / Competitions

2020 Experiential & Immersive Bronze Pencil

10.0

Mastercard

Acceptance Street

Branding / Corporate Communications

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

Mastercard

Acceptance Street

Out of Home / Single

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

Donate Life California

Second Chances

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Donate Life California

Second Chances

Innovation in Public Relations

2020 Public Relations Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Craft / Use of Sound

2020 Experiential & Immersive Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Sound

2020 Digital Craft Merit Award

2.0

Donate Life California

Second Chances

Innovation in Experiential

2020 Experiential & Immersive Merit Award

2.0

Donate Life California

Second Chances

Community Building

2020 Public Relations Merit Award

2.0

Donate Life California

Second Chances

Experiential / Live Events

2020 Direct Marketing Merit Award

2.0

Donate Life California

Second Chances

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

New York Lottery

The Most Metal Scratch-Off

Innovation in Radio & Audio

2020 Radio & Audio Merit Award

2.0

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