The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Creative Effectiveness / Consumer / Brand
Annual ID
OS_CE21_018M
About the Work
In March 2020, the world suddenly stopped. Half the world was under lockdown. There was sadness. There was fear. Yet underneath it was a stronger force: solidarity.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on.The film was produced in only seven days and featured footage shot less than 24 hours before its release. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on.The film was produced in only seven days and featured footage shot less than 24 hours before its release. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Client / Brand
Facebook / New York
Music / Sound Production Company
Wave Studios / New York
Post Production Company
Blacksmith / New York
Art Director
Paul Oberlin
Oscar Gierup
Chief Creative Officer
Felix Richter
Tim Gordon
Creative Director
Jono Paull
Dustin Tomes
Thom Glover
Marybeth Ledesma
Design Director
Maria Wan
Editor
Nina Sacharow-Taylor
Executive Producer
Mike Hasinoff
Music Supervisor
Mike Ladman
Producer
Carlos Valvidia
Strategy Director
Cathy Song
Communications Strategy Director
Patrick Fahley
Creative Chairman
David Droga
Group Communications Strategy Director
Yan Wang
Senior Communications Strategist
Christin Wiegand
Senior Designer
Eli Hochberg
Account Director
Gabrielle Barbuto
Account Manager
Roxanne Alberts
Account Supervisor
Chelsea Elliott
Colorist
Mikey Pehanich
Group Account Director
Susan Pratchett
Senior Business Manager
Paul Van Dorpe
Senior Project Manager
Simon Jolly
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