The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Storytelling
Annual ID
OS_CU21_019M
About the Work
Can a love story come out of the messages people send to their banks?
The other side is a short fictional film created by the human talent of renowned film director Dani de la Orden and the A.I. of a data science tool. In order to create The other side the AI searched through more than 1 million tweets and messages sent to ING Spain during 21 years of relationship with its clients, selecting specific words from them that could also be used in a romantic context. With this material, director Dani de la Orden and screenwriter Daniel Gonzalez worked hand in hand to write the plot and dialogues for the story. The result was an 8-minute short film where all the dialogues come from real messages from ING’s clients. The other side was released on Youtube and on alotrolado.com, a website that let users see the real messages behind each line of the dialogues in the film.
The other side is a short fictional film created by the human talent of renowned film director Dani de la Orden and the A.I. of a data science tool. In order to create The other side the AI searched through more than 1 million tweets and messages sent to ING Spain during 21 years of relationship with its clients, selecting specific words from them that could also be used in a romantic context. With this material, director Dani de la Orden and screenwriter Daniel Gonzalez worked hand in hand to write the plot and dialogues for the story. The result was an 8-minute short film where all the dialogues come from real messages from ING’s clients. The other side was released on Youtube and on alotrolado.com, a website that let users see the real messages behind each line of the dialogues in the film.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Madrid
Production Company
37 Films / Madrid
Music / Sound Production Company
La Panadería / Madrid
Art Director
Ana Almagro
Arturo Sánchez
Sara Ledo
Chief Creative Officer
Roberto Fara
Creative Director
Diego Gonzalez
Ramiro Alda
Director
Daniel de la Orden
Executive Creative Director
Jesus Rasines
Producer
Aarón Lago
Sound Designer
Dani Trujillo
Writer
Ana Becerra
Account Director
Iciar Arbesu
Account Executive
Sara Zumel
Account Supervisor
Alejandra Prats
Innovation
Javier Sanchez
Managing Director & Client Business Partner
Vanesa Porto
Post Production
Raúl Cuellar
Xavi Santolaya
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