The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Best of Direct Marketing
Annual ID
OS_DM21_001G
About the Work
The digital revolution has changed currency forever. Unfortunately, carrying less coins in our pockets has unintended consequences. In Australia, many of our charities rely on coin donations, as do the most disadvantaged among us. As a society, we needed to reconsider how we use the coins we do have.
Donation Dollar is the world’s first legal tender currency with a call-to-action, designed to remind us to give, not only in times of crisis, but all year round. It’s an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact in the lives of Australians in need, and creates a generosity loop that lasts generations.
Donation Dollar is not only the first Australian $1 coin to feature a colour but also an interactive design, with the green centre designed to wear down the more the coin is donated, revealing ripples emanating from its centre - a symbol of the ongoing impact the coin is making in the lives of those in need.
One coin minted for every Australian, creating over 25 million daily reminders to give, and placing over 25 million direct calls-to-action in the hands of every Australian.
Launched and released into circulation on International Day of Charity 2020, via the existing coin distribution system, spreading the 25 million coins across the nation, for all Australians to find in their change, and to inspire them to donate to their chosen cause, charity or someone in need.
With the average lifespan of an Australian coin being 30yrs, all Donation Dollars will remain in circulation for decades to come, being donated over and over again.
If every Australian donated just one Donation Dollar each month, we’d raise an additional $300 million for charity each year, and $9 billion over the coin’s lifecycle.
Donation Dollar is the world’s first legal tender currency with a call-to-action, designed to remind us to give, not only in times of crisis, but all year round. It’s an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact in the lives of Australians in need, and creates a generosity loop that lasts generations.
Donation Dollar is not only the first Australian $1 coin to feature a colour but also an interactive design, with the green centre designed to wear down the more the coin is donated, revealing ripples emanating from its centre - a symbol of the ongoing impact the coin is making in the lives of those in need.
One coin minted for every Australian, creating over 25 million daily reminders to give, and placing over 25 million direct calls-to-action in the hands of every Australian.
Launched and released into circulation on International Day of Charity 2020, via the existing coin distribution system, spreading the 25 million coins across the nation, for all Australians to find in their change, and to inspire them to donate to their chosen cause, charity or someone in need.
With the average lifespan of an Australian coin being 30yrs, all Donation Dollars will remain in circulation for decades to come, being donated over and over again.
If every Australian donated just one Donation Dollar each month, we’d raise an additional $300 million for charity each year, and $9 billion over the coin’s lifecycle.
2021 Awards
Total Points: 90
Best of Discipline Pencil
Credits
Agency
Saatchi & Saatchi / Australia
PR / Marketing Agency
Herd MSL / Australia
Art Director
Peter Cvetkovski
Chief Creative Officer
Mike Spirkovski
Creative Director
Lee Sunter
Designer
Alice De Saulles
Executive Creative Director
Simon Bagnasco
Executive Producer
Lucy Trengove
Producer
Zena Bartlett
Strategist
Jack Gilbert
Writer
Adam Ferrie
Executive Strategy Director
Alex Speakman
Head of Design
Matt Alpass
Account Director
James Cameron
Account Executive
Jobe MacShane
Creative Content Producer
Heather Mckean
Digital Producer
Jarryd Hood
Finished Artist
Juliet Symes
General Manager, Marketing, Sales & Innovation
Mark Cartwright
Group Account Director
Leah Williams
Group Managing Director
Skye Lambley
Head of Content
Fei Wang
Managing Director
Mark Cochrane
Marketing & Communications Manager
Nicolle Keyes
New Business Director
Rebecca Robertson
PR & Earned Media Team Lead
Rob Tolan
PR Strategy & Account Director
Steph Banno
Project Manager
Frederica Heacock
Senior Digital Producer
Nick Baum
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