The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Joel Holtby
Client
Title
Category
Award
Points
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 45.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 21.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Promotional / Collateral Items
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Physical Products
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Promotional Items / Physical Products
Points: 21.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Games
Points: 9.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Billboards & Transit / Series
Points: 9.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.0
Baby Proof Spotify Ads
Agency: Rethink / Toronto + IKEA Canada / Toronto
Client: IKEA Canada
Category: Online / Streaming Audio Advertising
Points: 9.0
IKEA The Last Catalogue
Agency: Rethink / Toronto + IKEA Canada / Toronto
Client: IKEA
Category: Promotional / Collateral Items
Points: 3.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Promotional / Collateral Items
Points: 3.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Physical Items
Points: 3.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Craft / Data-Driven Personalization
Points: 3.0
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Physical Products
Points: 3.0
Veryvell
Agency: Rethink / Toronto + Truss Beverages / Toronto
Client: Truss Beverages
Category: Branding
Points: 3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.0