The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - In-House

True Calling

Agency Verizon Creative Marketing / New York + Verizon / New York + Uppercut Edit / New York + Tool of NA / New York

Client Verizon
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Annual ID

OS_IH21_027M

About the Work

In an unprecedented year, 100M Verizon customers relied on us to be connected, and some relied on the network to go beyond and serve us all. On top of giving back through discounts and donations, we wanted to do more in order to shine a light on these customers' lives. We told their stories through a six-part docu-series titled True Calling. EMTs on the frontlines. Healthcare workers, risking their lives to save lives. Teachers, helping students fight the odds. In the end, the series became some of the most-loved content in our brand’s history, and reminded viewers that service calls the best of us.