The One Show
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Category
Websites / Utility
Annual ID
OS_IN21_028M
About the Work
With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020 – Zoom Fatigue. To make an actual difference in people’s lives, we offered beer-drinkers a tool to easily create a digital clone of themselves. And once created, we made it simple to use that clone as a meeting stand-in on Zoom. With the Coors Light Clone Machine, people finally found the time for a beer break – while keeping up appearances with co-workers while they did it.
The much-needed tool launched 6 weeks into the pandemic lockdown at CoorsLight.com/CloneMachine. Supported by social media, the subversive campaign increased Google searches for Coors Light by 95%. Web traffic to CoorsLight.com increased by 23% and resulted in over 1 billion earned media impressions.
The much-needed tool launched 6 weeks into the pandemic lockdown at CoorsLight.com/CloneMachine. Supported by social media, the subversive campaign increased Google searches for Coors Light by 95%. Web traffic to CoorsLight.com increased by 23% and resulted in over 1 billion earned media impressions.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / Chicago
PR / Marketing Agency
Msl / Us
Production Company
Prodigious
Chief Strategy Officer
Aki Spicer
Creative Director
Ben Pfutzenreuter
Executive Creative Director
Adriano Matos
Executive Producer
Ashley Geisheker
Global Chief Creative Officer
Liz Taylor
Producer
Gabriella Gianelli
Strategy Director
Lacey Gilbert
Associate Creative Director, Art
Rob McDowell
SVP, Creative Director
Chris von Ende
Mike Ward
Account Executive
Cassie Sloma
Omega Dyson
Sydney Stephens
Account Supervisor
Safia Hurst
EVP, Director of Production
Mike Davidson
EVP, Head of Business Leadership
Mark Burgess
Senior Account Executive
Gail Conception
SVP, Account Director
Leigh Armstrong
SVP, Digital Production, North America
Sergio Castro
SVP, Head of Production, North America
Peter McCann
VP Corporate Reputation
Kappie Kopp
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