The One Show
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Category
Websites / Ecommerce
Annual ID
OS_IN21_032M
About the Work
Brief
KFC established itself as a brand that appeals to gamers… But it also needed to generate conversion with 350 million MENA gamers scotched to their favorite games 24/7 and find an innovative idea that would help generate more sales from gamers, without interrupting their precious gaming time.
How do you sell chicken to a target audience that doesn’t even have time to check out an online menu?
Solution
KFC thought of the coolest and fastest way to order and found the solution in its brand name. The KFC cheat code is the first-ever shortcut created for a brand. KFC tweaked its website's code, allowing registered users have their address, credit card and favorite meal saved. Using IP recognition, every time users typed in Shift + K + F + C, an order with their favorite meal is automatically placed.
Description:
Knowing how valuable gaming time is to gamers, KFC thought of the coolest and fastest way to order. A way that they were familiar with. While combinations of different keys can trigger a certain cheat code, there was no cheat code to getting fried chicken to your door.
Introducing: The KFC cheat code. The first-ever shortcut created for a brand: Shift + K + F + C
KFC established itself as a brand that appeals to gamers… But it also needed to generate conversion with 350 million MENA gamers scotched to their favorite games 24/7 and find an innovative idea that would help generate more sales from gamers, without interrupting their precious gaming time.
How do you sell chicken to a target audience that doesn’t even have time to check out an online menu?
Solution
KFC thought of the coolest and fastest way to order and found the solution in its brand name. The KFC cheat code is the first-ever shortcut created for a brand. KFC tweaked its website's code, allowing registered users have their address, credit card and favorite meal saved. Using IP recognition, every time users typed in Shift + K + F + C, an order with their favorite meal is automatically placed.
Description:
Knowing how valuable gaming time is to gamers, KFC thought of the coolest and fastest way to order. A way that they were familiar with. While combinations of different keys can trigger a certain cheat code, there was no cheat code to getting fried chicken to your door.
Introducing: The KFC cheat code. The first-ever shortcut created for a brand: Shift + K + F + C
2021 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\RAAD / Dubai
Art Director
Mahesh Powar
Pedro Velasquez
Chief Creative Officer
Walid Kanaan
Creative Director
Alex Pineda
Designer
Mohammad Alkawas
Tatiana Kamal
Executive Creative Director
Bruno Bomediano
Motion Designer
Camilo Rojas
Account Director
John Abiad
Account Manager
Ashleigh Morgan
Arabic Editor
Majdy Alawna
Cameraman
Santiago Ramirez
Developer
Pradheep Nair
Managing Director
Joe Lahham
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