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Category
Online-only Video / Single
Annual ID
OS_IN21_045M
About the Work
The brief was to launch Twitter’s new Conversation Settings which allow you to choose who can reply to your tweets. In other words, you decide who is part of the conversation and can avoid unnecessary interruptions.
When it comes to unwanted interruptions, there's no one better to explain the new feature than Robert Kelly. Best known as “BBC Dad”, the professor became a global hit in 2017 when his two children gatecrashed a BBC UK live interview he was doing.
We invited him to star in our social film, in which as he’s explaining the new Twitter tool, his children enter the room just as they did the first time round. Suddenly, more and more characters do the same, representing the kind of interruptions that your tweet can suffer from.
When it comes to unwanted interruptions, there's no one better to explain the new feature than Robert Kelly. Best known as “BBC Dad”, the professor became a global hit in 2017 when his two children gatecrashed a BBC UK live interview he was doing.
We invited him to star in our social film, in which as he’s explaining the new Twitter tool, his children enter the room just as they did the first time round. Suddenly, more and more characters do the same, representing the kind of interruptions that your tweet can suffer from.
2021 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / Madrid
Client / Brand
Twitter / Madrid
Production Company
Primo Content / Barcelona
Music / Sound Production Company
Papamusic / Buenos Aires
Art Director
Francesc Enrich
Pedro Sattin
Chief Creative Officer
Pancho Cassis
Creative Director
Fred Bosch
Director
Diego Nuñez Irigoyen
Director of Photography
Kim Jung Sik
Editor
Andrés Boero
Executive Creative Director
André Toledo
Saulo Rocha
Executive Producer
Inés Segura
Account Director
María García Herranz
Account Manager
Adriana Gonzalez
Irene León
Chief Operating Officer
Sylvia Panico
Head of Production
Alejandro Falduti
Post Production
Gonzalo Arenas Norton
Julián Coutada
Silvina Lesa Brown
post production coordinator
Seba López
Post production Coordinator
Tamara Díaz
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