The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Online-only Video / Single
Annual ID
OS_IN21_050M
About the Work
Squarespace is a platform that enables people to launch ideas, businesses and stories online. In a year when everything was put on hold, we wanted to continue to inspire people to launch their ideas into the world with a simple, optimistic message: If you believe in something, launch it. Inspired by the optimism and ambition of the 1960s space program, we started with a cinematic short film that showed ideas literally launching into space. Then, to bring things back down to Earth, we created a series of spots, social and out of home centered around different types of business ventures. Aptly titled Launch Kits, they acted as a checklist to help people get their ideas off the ground. Throughout the campaign, our customers were reminded that when they believe in something, Squarespace is here to help them launch it.
2021 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Squarespace
Production Company
Reset
Music / Sound Production Company
Q Department
Post Production Company
Whitehouse Post
Art Director
Ben Hodgins
Chief Creative Officer
David Lee
Director
Ian Pons Jewell
Brand Design Director
Gui Borchert
Freelance Copywriter
Jc Abbruzzi
Freelance Producer
Marisa Wasser
Creative Production Director
Sandra Nam
Senior Business Affairs Manager
Kiersten Bergstrom
VFX
Time Based Arts
VP, Creative
Ben Hughes
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