The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product
Annual ID
OS_IP21_017M
About the Work
Live Plucking is a dreadful down-harvesting process by plucking geese’s feathers alive. To maximize the down production, geese are repeatedly plucked alive during their lifetime. Due to its cruelty, live plucking is being executed in secret.
PARACOSM STUDIO, a new fashion brand and a market challenger, wants to challenge this brutal process in fashion industry. Our answer is, AIR PADDING.
Air is the most essential and effective material to insulate. The greater the amount of air, the higher the warmth. Actually, goose down is warm because it traps air a lot.
AIR PADDING is filled only with air. It’s divided into 10 separate parts to fit the human body’s curve and to make its movement free. Each part is designed to control the amount of air as much as you want. AIR PADDING is made of polyurethane, an airtight material.
AIR PADDING has been tested for 6 months in SEOUL NATIONAL UNIVERSITY to prove its insulation capability.
According to the test result, the difference between a goose down’s insulation capability and AIR PADDING’s insulation capability is just 0.06clo, which means a warmth of a sheet of sleeveless shirt.
Surprisingly, AIR PADDING’s insulation efficiency is better than a goose down’s insulation efficiency.
A research paper about AIR PADDING’s insulation capability will be published this March.
AIR PADDING has shown a new vision to goose-down-centered market.
AIR PADDING will be the stepping stone to liberate geese from live plucking.
PARACOSM STUDIO, a new fashion brand and a market challenger, wants to challenge this brutal process in fashion industry. Our answer is, AIR PADDING.
Air is the most essential and effective material to insulate. The greater the amount of air, the higher the warmth. Actually, goose down is warm because it traps air a lot.
AIR PADDING is filled only with air. It’s divided into 10 separate parts to fit the human body’s curve and to make its movement free. Each part is designed to control the amount of air as much as you want. AIR PADDING is made of polyurethane, an airtight material.
AIR PADDING has been tested for 6 months in SEOUL NATIONAL UNIVERSITY to prove its insulation capability.
According to the test result, the difference between a goose down’s insulation capability and AIR PADDING’s insulation capability is just 0.06clo, which means a warmth of a sheet of sleeveless shirt.
Surprisingly, AIR PADDING’s insulation efficiency is better than a goose down’s insulation efficiency.
A research paper about AIR PADDING’s insulation capability will be published this March.
AIR PADDING has shown a new vision to goose-down-centered market.
AIR PADDING will be the stepping stone to liberate geese from live plucking.
2021 Awards
Total Points: 3
Merit
Credits
Agency
INNOCEAN / Seoul
Art Director
Jeong Gon Kang
Yongjoo Yoo
Chief Creative Officer
Jung A Kim
Group Creative Director
Wonkuk Kim
Director
Minseong Kim
Yongjin Eum
Executive Creative Director
Kiyoung Kim
Producer
Gwangsik Choi
Strategist
Nary Woo
Writer
Won Jun Choi
Account Executive
Sera Lee
Yun Jung Kim
Assistant Director
Heemin Kim
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