The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Innovation & Transformation / Innovation in Public Relations
Annual ID
OS_PR21_028B
About the Work
The truth is under assault. Public trust in the media is at an all-time low. Get the story wrong, and the damage can be measured in lost revenue, government disruption—and even lives.
Now imagine if news published to the web contained a clear record of all changes, available for anyone to fact-check. The effect on public trust would be incalculable. As an organization that connects people to information, Verizon believes in the sanctity of facts and data, and the importance of transparency in corporate communications. Our response: Full Transparency by Verizon, an open-source, blockchain-based product designed to restore corporate transparency, rebuild public trust, and establish integrity in online content.
The product interface reflects changes to published news releases without distracting from the content itself—surfacing the most recent, authoritative version of the content record while reinforcing the critical idea that it’s not unusual for information to change as new facts and details emerge. But the product’s utility doesn’t end there. As an expression of what we call transparency technology, Full Transparency by Verizon represents a groundbreaking open-source tool, built on the public blockchain, that all forward-thinking newsrooms and brands can implement for their audiences.
Now imagine if news published to the web contained a clear record of all changes, available for anyone to fact-check. The effect on public trust would be incalculable. As an organization that connects people to information, Verizon believes in the sanctity of facts and data, and the importance of transparency in corporate communications. Our response: Full Transparency by Verizon, an open-source, blockchain-based product designed to restore corporate transparency, rebuild public trust, and establish integrity in online content.
The product interface reflects changes to published news releases without distracting from the content itself—surfacing the most recent, authoritative version of the content record while reinforcing the critical idea that it’s not unusual for information to change as new facts and details emerge. But the product’s utility doesn’t end there. As an expression of what we call transparency technology, Full Transparency by Verizon represents a groundbreaking open-source tool, built on the public blockchain, that all forward-thinking newsrooms and brands can implement for their audiences.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Huge
Digital Agency
Huge and Mad Network
Client / Brand
Verizon / New York
Media Distribution Company
Madnetwork
Associate Creative Director
Anna Serra
Chief Creative Officer
Jason Musante
Chief Design Officer
Fura Johannesdottir
Group Creative Director
Irina Lee
Associate Director, Technology
Genki Hagata
Backend Content Strategist
Lynne Freeman
Director, Corporate Communications
Kimberly Ancin
Director, Product Management
Sean Lynch
Director, Strategic Communications
Diana Alickaj
Editorial Design
Jonathan Schultz
GVP, Technology
Marc Maleh
Manager, Corporate Communications
Jason Small
Managing Director, Strategic Communications
Jason Schlossberg
Program Director
Jody Cooperman
Project Manager
Blair Putnam
Senior Manager, Strategic Communications
Kristina King
Senior Project Manager
Raana Ahmed
Senior UX Writer
Maneesh Lall
Senior Visual Designer
Kyle Stuart
SVP of Marketing & Innovation
Christiana Cacciapuoti
Vice President of Corporate & Business Communications
Mariana Agathoklis
Visual Design Lead
Tadeu Magalhaes
Visual Designer
Melina Sisaro
VP, Engineering
Hunter Prendergast
Related Awards
