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HALF FANS
Agency Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
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Category
Events & Experiential
Annual ID
OS_PR21_045M
About the Work
In Colombia as in most parts of the world, fans does not support female football leagues as they do with the male teams, even when they played for the same team. Thats why we remove half of the current league champion badge in an official league match, and when fans were talking, the female team came up to play their match with the other half, creating a complete movement to support them equally.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Colombia / Bogotá
The Coach / Dattis / Habla el balón / Lowe / Bogotá
Internal / In-House Agency
AB InBev draftLine / Bogotá
Art Director
Andrés Matiz
Lina Herrera
Chief Creative Officer
Mauricio Sarmiento
Executive Creative Director
Andrés Restrepo "Lama"
Writer
Álvaro Gamboa
Latam CCO Publicis Groupe
Fernando Bellotti
Account Director
Andrés Llano
Account Executive
Alejandra Gómez
Brand Director
Miguel Merino
Brand Manager
Juan Camilo López
CEO
Olga Lucía Villegas
Executive Account Director
Ana Matilde Sánchez
Head of art
Juan Romero "Tiko"
Marketing VP
Thor Borresen
Planner Director
Alejandro Mora
Production Director
Ricardo Ayala
Sponsorship Director
Juan Pablo Rodriguez
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