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Category
Brand Voice
Annual ID
OS_PR21_064M
About the Work
Over the past six years, Wrapped has quickly grown from a global data-powered campaign to a cultural event in its own right. In 2020, Wrapped was bigger than ever, providing some necessary joy and spreading a message of gratitude and resilience around the world. With 90+ million users and 50+ million shares, we got more than 13,000 press pieces and became the #1 Twitter trending topic for over 4 days.
While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitude as well as powerful testaments to the world's resilience. Our goal was to help connect and support our users and all the creators they love.
2020 Wrapped became a global framework for artists, comedians, influencers, other brands, and even politicians, to break down and reflect on an unfathomable year. For one blissful moment, the entire internet came together, sharing their unique data stories, thanking the artists and podcasters who helped them get through, creating countless memes, and focusing on some much-needed good news.
While Wrapped has traditionally reflected on the intersections of audio, data, and culture, we knew 2020 required something a bit different. We wanted Wrapped to provide a sense of community and positivity, centering authentic expressions of gratitude as well as powerful testaments to the world's resilience. Our goal was to help connect and support our users and all the creators they love.
2020 Wrapped became a global framework for artists, comedians, influencers, other brands, and even politicians, to break down and reflect on an unfathomable year. For one blissful moment, the entire internet came together, sharing their unique data stories, thanking the artists and podcasters who helped them get through, creating countless memes, and focusing on some much-needed good news.
2021 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Spotify In-House
Art Director
Josephine Tan
April Pascua
Rainy Fu
Group Creative Director
Dan Brill
Brand Design Director
Carlo Michaelangelo Luetto
Global Strategy Director
Zach Pentel
Senior Art Director
Angeline Toh
VP, Global Executive Creative Director
Alex Bodman
Artist & Label Marketing
Ashley Graver
Jessie Land
Madeleine Bennett
Marian Dicus
Ronny Ho
Rosa Asciolla
Victor Trubowitch
Artist & Label Partnerships
Andy Sloan-Vincent
Taryn Lacroix
Brand Management
Kathy Cho
Angela Gonzalez
Claire Ulak
Melanie Eisen
Siri Yelamanchili
Brand Strategy
Chris Lubin
Nathan Doiev
Business Affairs Lead
Lauren King
Creative Direction
Oriel Davis-Lyons
Carolina Perez-Siam Carolina Perez-Siam
Dominique Wynne
Edward Yeung
Kathleen Carter
Colette Mcintyre
Jill Menor
Chris Monk
Data Science
Ben Cooper
Eliot Van Buskirk
Erin Palmer
Stella Moretti
Engineering Manager
Javier Moscardó Marichalar
Global Brand Design Director
Rasmus Wangelin
Global Brand Lead
Christine Andrén
Global Marketing Strategy & Planning
Louisa Ferguson
Neal Gorevic
Global Media
Sarah Schlein
Shannen Boynton
Head of Global Brand Team
Lauren Solomon
Head of Production
Lauren Keller
Integrated Producer
Kenzie Tankersley
Integrated Production
Ava Abdoulah
Karen Chang
Kate Schwerin
Kenzie Tankersley
Saul Metnick
Shayan Amir-Hosseini
Zack Grant
Legal Counsel
Ali Zeren
Claudia Stauss
Sarah Henderson
PR & Communications
Brittney Le Roy
CJ Stanley
Erin Styles
Tamika Young
Product
Anshu Das
Cait Charniga
Cornelius Hegeman
Eileen Murphy
Ronald Ruiz
Thomas Gayno
Studios Marketing
Lauren Vu
Teal Kratky
VP, Global Brand
Alex Tanguay
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