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Category
Current Event Response
Annual ID
OS_PR21_075M
About the Work
Canada has more than a million small businesses, employing over 8 million people and accounting for 40 percent of the nation’s entire economic output. So, when the Coronavirus pandemic stuck the nation, and our small businesses, that impact was felt by Canadians from coast to coast. Together with Kraft Peanut Butter, we realized, Canadians didn’t need peanut butter ads, they needed to help their communities stay intact.
So, Kraft Peanut Butter replaced the ad campaign it intended to run with Stick Together For Small Business – a campaign that supported independent cafes, bakeries and restaurants across Canada with free content and paid amplification across social, digital, TV, and OOH, promoting their delivery and take-out services.
So, Kraft Peanut Butter replaced the ad campaign it intended to run with Stick Together For Small Business – a campaign that supported independent cafes, bakeries and restaurants across Canada with free content and paid amplification across social, digital, TV, and OOH, promoting their delivery and take-out services.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Rethink / Toronto
Client / Brand
Kraft Heinz Canada / Toronto
Music / Sound Production Company
Vapor Music / Toronto
Art Director
Nick Noh
Chief Creative Officer
Aaron Starkman
Chief Strategy Officer
Sean McDonald
Creative Director
Mike Dubrick
Aaron Starkman
Editor
Tyler Erdelac
Executive Creative Director
Mike Dubrick
Producer
Anna Tricinci
Todd Harrison
Strategist
Hannah Newport
Account Manager
Allie Kennedy
Catherine Blouin-Mainville
Associate Director, Brand Building & Innovation - Taste Elevation
Daniel Gotlib
Audio Director
Ted Rosnick
Brand Manager
Jacqueline Chao
Engineer
Art Mullin
Group Account Director
Amy Greenspoon
Head of Brand Build Communications & Innovation
Nina Patel
Production Coordinator
Spencer Houghton
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