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Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS_PR21_092M
About the Work
In the middle of the pandemic, Itaú created and launched a revolutionary pension delivery system for its elderly clients, the most at risk during the Covid-19 crisis.
Historically, Argentina has been a “cash culture” because people couldn’t rely on or trust electronic banking. When the pandemic hit, millions of retirees lined up to receive their monthly pensions, exposing themselves to the virus despite the lockdown. Their choice was stark: risk their lives to go out to the bank or stay home with no money.
Historically, Argentina has been a “cash culture” because people couldn’t rely on or trust electronic banking. When the pandemic hit, millions of retirees lined up to receive their monthly pensions, exposing themselves to the virus despite the lockdown. Their choice was stark: risk their lives to go out to the bank or stay home with no money.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Grey Argentina / Buenos Aires
Art Director
Gastón Gual
Chief Creative Officer
Alejandro Devoto
Hernán Kritzer
Lisandro Cardozo
Creative Director
Mariano Gamba
Rodrigo Greco
Writer
Alex Romero
President & CCO Grey Latam
Diego Medvedocky
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