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Category
Social Channel / Single Platform
Annual ID
OS_SM21_002G
About the Work
Pasta quickly became a staple meal during lockdown, seeing a 50% increase around "how long to cook pasta for" searches worldwide since Jan 2020.
It seems like one of the simplest meals to cook, but it’s not.
To help people reach the right cooking, Barilla teamed up with Spotify to create Playlist Timer: the first pasta timer on Spotify.
The project is composed of a series of playlists whose length corresponds to the perfect ‘al dente’ cooking time of different pasta shapes.
It seems like one of the simplest meals to cook, but it’s not.
To help people reach the right cooking, Barilla teamed up with Spotify to create Playlist Timer: the first pasta timer on Spotify.
The project is composed of a series of playlists whose length corresponds to the perfect ‘al dente’ cooking time of different pasta shapes.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Publicis Italy / Milan
Client / Brand
Barilla
Associate Creative Director
Stefano Zanoni
Chief Creative Officer
Cristiana Boccassini
Chief Strategy Officer
Bela Ziemann
Executive Creative Director
Riccardo Fregoso
Producer
Alessio Zazzera
Strategy Director
Monica Radulescu
Digital Art Director
Mattia Leporale
Digital Copywriter
Jacopo Trotta
Global Chief Creative Officer, Publicis Worldwide
Bruno Bertelli
Head of Social Client Services & Strategy
Alessandro Bochicchio
Senior Strategist
Margherita Tuvo
Account Manager
Dario Gambera
Art Buyer
Caterina Collesano
Creative Supervisor
Roberto Ardigò
Global Client Services Director
David Pagnoni
Groupe Client Services Director
Federica Papetti
Head of Production
Francesca Zazzera
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