The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Social Post / Single
Annual ID
OS_SM21_009S
About the Work
How does a bank get the internet talking about its great rates?
Ally Bank took to Reddit: a social platform where people don’t just “like” or “heart” posts, they award them with virtual currency that costs money. And we helped them grow it.
Introducing Ally r/Bank, the first bank to ever accept Reddit Gold. A little hack turned a post into a bank, where Redditors could “deposit” their cherished Gold and in return get back a higher-value currency, yielding a massive ROI. In just 48hrs, r/Bank got more Gold than any post on Reddit in 2020.
Ally Bank took to Reddit: a social platform where people don’t just “like” or “heart” posts, they award them with virtual currency that costs money. And we helped them grow it.
Introducing Ally r/Bank, the first bank to ever accept Reddit Gold. A little hack turned a post into a bank, where Redditors could “deposit” their cherished Gold and in return get back a higher-value currency, yielding a massive ROI. In just 48hrs, r/Bank got more Gold than any post on Reddit in 2020.
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
R/GA / New York
Associate Creative Director
Bede Gannon
Jonathon Shannon
Chief Creative Officer
Tiffany Rolfe
Creative Director
Katie Facada
Thibault Gerard
Executive Creative Director
James Dick
3D Art Director
Natasha Saenko
Creative Director & Senior Technical Director
Wing Luo
Group Executive Creative Director
Marcel Yunes
Rick Williams
Senior Art Director
Gage Young
Senior Copywriter
Lukas Pearson
Senior Producer
Jessie Morton
Senior Sound Designer
Pete Karam
Senior Strategist
Maya Goldberg
3D Artist
Calvin Lee
Account Director
David Mintz
Ally Business Lead
Mariana Dimitrova
Associate Director, Digital Investment
Sean Stapleton
Associate Video Editor
Christian Heilman
Director, Content Studio
Chris Detoy
Director, Performance Media
Andrew Ettinger
Group Production Director
Lisa Greenleaf
Managing Director
Ben Hall
Managing Partner
Sue Parente
Media Director, Senior Partner
Robert DeSena
Motion Design Director
Gavin Shapiro
Senior 3D Artist
Cristina Kuong
Ivan Joy
Senior Content Producer
Purvi Sheth
Senior Director
Allison Salzberg
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