The One Show
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#NotDone
Agency Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Category
Social Post / Series
Annual ID
OS_SM21_013B
About the Work
The first computer coder? The first film director? The first developer of GPS? All women. History has often overlooked the achievements of women in tech, science and entertainment. Today, women hold just 24% of tech and entertainment jobs. And so, as a tech company of influence, Verizon created The Future Fund—to support emerging female talent in these fields.
On the 100th anniversary of women winning the right to vote, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women back to work. For the first time in LinkedIn's history, we turned women who are no longer alive into unexpected influencers.
Their jobs? To start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, these historic women served as provocative reminders that yesterday’s bias is not just a thing of the past.
With zero paid media, these women “networked” with an audience of 7+ million LinkedIn users, spreading the very culturally relevant message: until we have more women in tech and entertainment, history tells us we’re #NotDone.
On the 100th anniversary of women winning the right to vote, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women back to work. For the first time in LinkedIn's history, we turned women who are no longer alive into unexpected influencers.
Their jobs? To start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, these historic women served as provocative reminders that yesterday’s bias is not just a thing of the past.
With zero paid media, these women “networked” with an audience of 7+ million LinkedIn users, spreading the very culturally relevant message: until we have more women in tech and entertainment, history tells us we’re #NotDone.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Internal / In-House Agency
Verizon Creative Marketing / New York
Client / Brand
Verizon / New York
Post Production Company
The Mill / New York
Media Distribution Company
Linkedin / New York
Animator
Anna Laguna
Associate Creative Director
Lindsey Eckwall
Marissa Cuconato
Chief Creative Officer
Andrew McKechnie
Chief Marketing Officer
Diego Scotti
Creative Director
Christopher Moran
Melissa Avery
Designer
Leslie Arellano
Editor
Cobi Byrne
Josh Rathmell
Executive Creative Director
Marc Sobier
Executive Producer
Lizzie Haberman
Producer
Maggie Tripp Miller
Senior Copywriter
Karen dela Cruz Bolipata
Social Strategist
Victoria Roedel
Social Strategy Lead
Marika Shaub
Account Manager
Alana Visconti
Emily Rodriguez
Associate Account Director
Jennifer Papo
Head of Business Affairs
Debra Horvath
LinkedIn Partner
Doug Moran
Kaitlyn Burrows
Kelen Jiang
Managing Director, Integrated Production
Rob Beck
Principal, Strategy & Planning
Christine Osborne Gill
VP, Creative Marketing & Operations
Mike Wente
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