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Category
User-Generated Content
Annual ID
OS_SM21_018B
About the Work
Reddit receives an average of 165M votes per day and yet, 43% of eligible voters (92M) did not exercise their right to vote in the 2016 US Presidential Election.
Reddit believes the act of voting should be as prevalent offline as it is on-platform. The Up The Vote initiative was focused on alerting, educating & activating Redditors to vote where it matters most: in the 2020 election. The advertising paired contextually relevant election numbers with Reddit user content to demonstrate the power of voting; ultimately imploring over 400K people to take the actions needed to help them to vote IRL.
Reddit believes the act of voting should be as prevalent offline as it is on-platform. The Up The Vote initiative was focused on alerting, educating & activating Redditors to vote where it matters most: in the 2020 election. The advertising paired contextually relevant election numbers with Reddit user content to demonstrate the power of voting; ultimately imploring over 400K people to take the actions needed to help them to vote IRL.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
R/GA California / San Francisco
Art Director
Ben Muckensturm
Associate Creative Director
Jocelyn McCanles
Chief Marketing Officer
Roxy Young
Creative Director
Kevin Koller
Executive Creative Director
Bryan Gregg
Chris Polychronopoulos
Strategy Director
Kaitlyn Frysztak
Content Producer
Janie Penney
Senior Art Director
Brian Vandeputte
Senior Copywriter
Scott Steele
Senior Producer
Anya Wilson
VP, Executive Production Director
Julie Andrews
VP, Executive Strategy Director
Yael Cesarkas
Account Director
Parry Rominger
Creative Lead
Chris Potts
Director of Policy
Jessica Ashooh
Director, Content Production
Erica Jensen
Group Director, Content Production
Hana Newman
Group Director, Media Operations
Liz Hart
Group Production Director
Catherine Hughes
Head of Brand Creative
Tavish MacLellan
Media Director
Faviana Campbell
Media Planner / Buyer
Devon Bremer
Motion Design Director
Felipe Mahalem
Policy Analyst
William Achukwu
Senior Communications Manager
Emily Yarwood
Senior Content Producer
Patrick Gosse
Senior Marketing Lead
Dong Chen
SVP, Managing Director
David Corns
VP, Head of Media
Ellie Bamford
VP, Managing Director, Client Services
Cara Watson
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