The One Show
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Category
Active Engagement / Call to Action
Annual ID
OS_SM21_020G
About the Work
More than just a game, Fortnite has become one of kid’s favorite social media place, ideal to reach them properly.Who would suspect a kid could reach a hotline for abused children while playing? Enfant Bleu, a child protection association, had its volunteers connected on a dedicated account, for kids to reach them. Gaming influencers discreetly revealed the avatar existence to their young audiences. After a month of chatting with 1200 kids, EnfantBleu disconnected.The story reached the French government, which launched a task force for video games editors to implement this system in every game
At the end we invented a new way for kids to notify specific authorities of their abuses and we changed the perception around video game turning this hobby into a way to save life.
At the end we invented a new way for kids to notify specific authorities of their abuses and we changed the perception around video game turning this hobby into a way to save life.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Havas Sports & Entertainment / Paris
Client / Brand
L'Enfant Bleu / Paris
Art Director
Nil Niviere--Schouvaloff
Chief Creative Officer
Fabrice Plazolles
Strategist
Pierre Acuña
Writer
Quentin Clausse
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