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Category
Active Engagement / Call to Action
Annual ID
OS_SM21_022S
About the Work
The Pedestal Project is an Augmented Reality experience on Instagram that lets people use their phone to place statues of racial justice leaders on empty pedestals where symbols of racism once stood. As huge protests to bring down statues that represented racism swept through the United States in 2020 they left a sea of empty pedestals in their wake. Color of Change, America’s largest online racial justice organization wanted to repurpose the empty pedestals these statues once stood on, by giving people the power to choose what goes up on them. Featured within the experience are iconic and legendary Black Civil Rights Activists, like Congressman John Lewis, Black Lives Matter Co-founder Alicia Garza and Activist and Organizer Chelsea Miller; whose lives and legacies are reflective of America’s long battle for racial justice and equality.
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
BBDO / New York
PR / Marketing Agency
H&S Communications
Production Company
BBDO Studios / New York
Music / Sound Production Company
Pulse
Post Production Company
MPC
Rock Paper Scissors
Animator
Antoine Jones
Chief Creative Officer
David Lubars
Composer
Charles Humenry
Creative Director
Anshumani Khanna
Jess Andrews
Tom McCullough
Designer
Melanie Coyne
Digital Artist
David Manzo
Director of Photography
Morgan Ammons
Editor
Aaron Tompkins
Alex Lubars
Executive Creative Director
Daniela Vojta
Susan Young
Executive Producer
Camila De Biaggi
Chris Connolly
Dan Kuby
Eve Kornblum
James Young
Jessica Coccaro
Julia Galvin
Lindsey McLemore
Producer
Eleanor Murray-Mendelson
Ilona Siller
Jenny Greenfield
Jon Shu
Kay Carpenter
Lizzy Lehn
Nicole Fitzhugh
Philip Peker
Star Wingate-Bey
Assistant Editor
Noah Benezra
SVP, Creative Director
Peter Alsante
VP, Strategy Director
Jen Leung
Account Manager
Alexandra Castellanos
Dani Gredoña
Account Supervisor
Heidi Smolevitz
Audio Chief Engineer
Cory Bauman
Business Manager
Grace Kelly
Casting Director
Janet Eisenberg
CEO
Shane Martin
CG Artist
Benjamin Allen
Flavio Novi
Sam Windom
CG Supervisor
Matt Painter
Co-Founder & Chief Executive Officer
Elizabeth Harrison
Communications Manager
Kaley Turner
Director of Brand Engagement
Luis Braga
Director of Lifestyle
Lauren Monroe
Director of Media Relations
Anina Bose
Flame Assistant
Marcus Wood
Managing Director
Steven Panariello
Music Production Intern
Katie Theobalds
President
Toby Roberts
Production Company - 3D Statues
Happy Finish
Senior Music Producer
Julia Millison
Site Development
Lean Mean
Statue Sculpture Artist
Spencer Evans
SVP, Account Director
Lindsey Cash
SVP, Brand Engagement
Veronica Rodriguez
SVP, Production Services Director
Jessica Nugent
UGC Curation
Catch & Release
VP, Business Development
Joshua Parish
VP, Communications Director
Kate Kelley
VP, Corporate Communications
Max Buccini
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