The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Active Engagement / Call to Action
Annual ID
OS_SM21_023S
About the Work
For the launch of the FW19 collection, Diesel embraced the act of wardrobing – buying, wearing and returning clothes for a full refund - as something normal, so it turned the return policy into the central part of a global campaign and encouraged people to ENJOY BEFORE RETURNING.
2021 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Publicis Italy / Milan
Production Company
Smuggler / London
Music / Sound Production Company
Sizzer / Amsterdam
Art Director
Andrea Sarcullo
Chief Creative Officer
Cristiana Boccassini
Creative Director
Thiago Cruz
Director
Similar But Different
Director of Photography
Kaname Onoyama
Errol Rainey
Executive Creative Director
Mihnea Gheorghiu
Executive Producer
Fergus Brown
Chris Barrett
Photographer
Angelo Pennetta
Producer
Erica Lora Lamia
Javier Alejandro
Social Media Manager
Doina Tatu
Strategy Director
Monica Radulescu
Writer
Sébastien Rouvière
Global Chief Creative Officer, Publicis Worldwide
Bruno Bertelli
Account Director
Filippo D'Andrea
Ilaria Castiglioni
Account Manager
Mirko De Martini
Art Buyer
Marcella Garutti
Caterina Collesano
Casting
Julia Lange
Choreographer
Ryan Chappell
Creative Supervisor
Costanza Rossi
Hair
Syd Hayes
Head of Production
Francesca Zazzera
Makeup
Lotten Holmqvist
Set Design
Alice Kirkpatrick
Stylist
Julia Sarr Jamois
Luci Ellis
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