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Category
Influencer Marketing / Single Channel
Annual ID
OS_SM21_032B
About the Work
We connected the King of Beers with the King of Football by celebrating an iconic moment in sports history that represented our shared values of ambition and dedication. When Messi broke the record, we released a digital film that told the story of his journey to greatness through a custom Messi Bottle. To drive increased buzz, we created 644 uniquely numbered bottles numbered 1 through 644 and sent them to each goalkeeper he scored against to thank them for their role in this record-breaking accomplishment.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Deutsch / New York
Octagon
JKR
Internal / In-House Agency
draftLine / London
PR / Marketing Agency
Dentsu / New York
Media Distribution Company
Copa90
Chief Creative Officer
Dan Kelleher
Chief Strategy Officer
Matt Baker
Creative Director
Heather English
Executive Producer
Sarah Roebuck
Group Creative Director
James Cowie
Assistant Editor
Dillon Stoneburner
Geoff Hastings
Senior Art Director
Jeffrey Rozman
Ashley Centrella
Senior Copywriter
Chris Wernikowski
Michael Philbin
Senior Designer
Chris Kelley
Senior Producer
Andrea Segura
Senior Strategist
Alex Rakestraw
Account Director
Madalyn McLane
Account Executive
Hannah Duchardt
Assistant Producer
Andrea Cantor
Associate Producer
Taylor Kigar
Director of Integrated Business Affairs
Maria Taris
Director of Integrated Production
Joe Calabrese
Editor / Sound Design
Jim Helton
Global Advertising Director, Budweiser
Andrew Oosterhuis
Global Marketing Director
Chad Lafeldt
Group Director, Integrated Business Affairs
Stacy Schwartz
Head of Global Partnership Marketing, AB InBev
Eelco van der Noll
Head of Production
Penny Ensley
Project Manager
Rich Gladis
Senior Business Manager
NIkki Balekjian
SVP, Director of Art & Print Production
Sarah Manna
SVP, Group Account Director
Andrew Arnot
VP, Global Marketing
Steve Arkley
VP, Planning Director
Andrew Quay
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