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Food Influencers Tasting Dog Food
Agency Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
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Category
Influencer Marketing / Single Channel
Annual ID
OS_SM21_033B
About the Work
Furry’s Kitchen is a Singaporean dog food start-up that creates fresh food for dogs. All our products are made with natural ingredients and are preservative-free, unlike mainstream kibbles. With more established brands dominating the market, we need to create a campaign that proves the top quality of our dog food in a disruptive way. So to show how fresh and tasty our products are, we put it to the ultimate taste test with humans. We partnered with a prestigious local chef to set up a restaurant inviting the harshest critics, Singapore's top food influencers, for a tasting without them knowing it was for dog food. They loved it. Within hours, they praised and recommended our dishes made out of dog food to their followers. The entire event was filmed and revealed as an online campaign targeting dog owners. It garnered local and international media attention for being the first dog food brand to use human food influencers. This led to 746% more website visitors and 19.3% increase in sales, showing that if it's good enough for Singapore’s top food influencers, it's definitely good for your dog.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Ogilvy / Singapore
Production Company
Freeflow Productions / Singapore
Music / Sound Production Company
Song Zu / Singapore
Post Production Company
Hogarth Worldwide / Singapore
Art Director
Alessandro Agnellini
Benjamin Tan
Chief Creative Officer
Nicolas Courant
Creative Director
Guilherme Camargos
Director
Peggy Goh
Director of Photography
Jaye Neo
Executive Producer
Alvin Chin
Producer
Emma Yaomin Liang
Abdul Rahim
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