The One Show

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2021 One Show - Social Media

SHE SPEAKS

Agency MullenLowe SSP3 / Bogotá + AB InBev / Bogotá

Client PONY MALTA AB InBev

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Category

Social Channel / Single Platform

Annual ID

OS_SM21_047M

About the Work

TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.

We collected audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so girls could dub them. That's how the words of well-known women were in the voices of thousands of girls to show them that they can become whatever they want.

2021 Awards

Total Points: 3

Merit

Credits

Agency

MullenLowe SSP3 / Bogotá

Client / Brand

AB inBev / Bogotá

Animator

Andrés Torres

Chief Creative Officer

Carlos Andrés Rodríguez

Executive Creative Director

Diego Muñoz
Juan David Pardo

Producer

Diego Cano

Sound Designer

Camilo Andrés Medina

Writer

Laura Medina

Account Director

Fabiana Manzi

Account Executive

Juan Sebastián Arévalo

Chief Executive Officer

Francisco Samper

Chief Information Officer

Camilo Plazas

Chief Operating Officer

Juan Pablo García

Digital Director

Jennifer Boshell

Marketing Director ABI

Juan Alonso Torres

Nabs Promos & Platforms Specialist

Dubraska Arguinzonez

Planner

Laura Torres

Planner Director

Carolina Mejía

Production Director

José Vicente Altamar

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