The One Show
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Category
Social Post / Real-time Response
Annual ID
OS_SM21_060M
About the Work
In October 20, we decided to express our support to the entire food service industry.
First by publishing a surprising print to ask people to "Order from McDonald's".
Then by dedicating our instagram account to the promotion of small independent restaurants until they could open again.
Our goal: get the French people attention and make them realise that all the restaurants needed their help to survive.
More than the massive PR and engagement we had, we were amazed to see the solidarity chain it created with thousands of similar initiatives from other companies to support their competitors.
First by publishing a surprising print to ask people to "Order from McDonald's".
Then by dedicating our instagram account to the promotion of small independent restaurants until they could open again.
Our goal: get the French people attention and make them realise that all the restaurants needed their help to survive.
More than the massive PR and engagement we had, we were amazed to see the solidarity chain it created with thousands of similar initiatives from other companies to support their competitors.
2021 Awards
Total Points: 3
Merit
Credits
Agency
buzzman / paris
Art Director
Philippe Boucheron
Copywriter
Patrice Lucet
Creative Director
Patrice Lucet
Philippe Boucheron
Art Director Assistant
Mona Saleh
Victorine Ronzon-Jaricot
Head of Social Media
Julien Scaglione
President & Executive Creative Director
Georges Mohammed-Cherif
Social Media Art Director
Antoine Blondet
Social Media Copywriter
Julien Moulin
Account Executive
Fany Maupou
Head of Account
Loïc Coelho
Head of PR & Communication
Amélie Juillet
Managing Director
Julien Levilain
PR & Communications Manager
Paul Renaudineau
Social Media Consultant
Arnaud Cherbonnier
Félix Brunot
Vice President
Thomas Granger
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