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Category
Social Post / Real-time Response
Annual ID
OS_SM21_065M
About the Work
Since 2004, Shopify has helped launch over 1,000,000 independent businesses’ websites. And their mission from day one has been to always put the independent businesses first.
We were challenged with creating the first-ever national advertising campaign to tell the world about Shopify, while staying true to what the brand stands for: putting independent businesses before themselves.
As part of our “Supporting Independents” campaign to use our media to support the independent businesses on Shopify, we hijacked SquareSpace’s Super Bowl ad featuring Winona Ryder going back to her hometown of Winona.
While they showed a celebrity starting a website about Winona, we promoted 44 independent businesses on Shopify that are actually in the town of Winona.
We were challenged with creating the first-ever national advertising campaign to tell the world about Shopify, while staying true to what the brand stands for: putting independent businesses before themselves.
As part of our “Supporting Independents” campaign to use our media to support the independent businesses on Shopify, we hijacked SquareSpace’s Super Bowl ad featuring Winona Ryder going back to her hometown of Winona.
While they showed a celebrity starting a website about Winona, we promoted 44 independent businesses on Shopify that are actually in the town of Winona.
2021 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / New York
Art Director
Emily Stetzer
Associate Creative Director
Erin Evon
Jason Burke
Copywriter
Namwan Leavell
Executive Creative Director
Chris Joakim
Mike Donaghey
Associate Strategy Director
Cary Arberg
Group Strategy Director
Lindsey Walsh
Senior Content Strategist
Mike Drohan
Senior Designer
Kyle Howard
Wes Vanderpool
Senior Producer
Alexa McClanahan
VP, Group Executive Creative Director
Nick Pringle
Account Director
Parry Rominger
Associate Producer
Elyse Nganwuchu
Brand Marketing Coordinator
Ronnie Frank
Brand Marketing Lead
Erika Strong
Director, Content Production
Erica Jensen
Group Production Director
Jenna Halliday
Managing Director, Client Services
Chad Wilson
Merchant Relations Coordinator
Kai Joseph
Merchant Relations Specialist
Liz Bertorelli
Senior Brand Marketing Lead
Karlee Bedford
Senior Content Producer
Chris Detoy
Patrick Gosse
Senior Performance Marketing Lead
Matt Bennett
VP, Brand & Communications
Amy Hufft
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