The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Livestream
Annual ID
OS_SM21_067M
About the Work
The gaming community is growing day by day. And it is also known for being a united community who cares about important issues around the world. That is why, when everyone's eyes were on the launch of the Playstation 5, Save One Person, an organization that connects living organ donors to patients by an app, saw an opportunity to not only get people's eyes, but actually all kinds of organs. Using the Demon Souls, a game that is known to be the hardest ever made, with everything on it designed to kill you, even other players, Save One Person spread its message by giving it a simple twist: 2 streamers played the game in a whole different way. Instead of starting fights, they unexpectedly gave their opponents a revival item. As the gamers donate life in the virtual world, they spread the word that anyone can donate life in the real world too by downloading the Save One Person app and registering as a living organ donor.
2021 Awards
Total Points: 3
Merit
Credits
Agency
BBDO Group Germany GmbH
Production Company
Sweet Films / Sao Paulo
Music / Sound Production Company
DaHouse Audio
Art Director
Luis Paulo Gatti
Chief Creative Officer
Till Diestel
Kristoffer Heilemann
Composer
Wonder Bettin
Creative Director
Pedro Americo
Executive Creative Director
Rod Henriques
Producer
David Muellenborn
Writer
Eduardo Balestra
Film Production Creative / Creative Director
Alexandre Diniz de Souza
Account Director
Urike Pohl
Audio Production House
DaHouse Audio
Film Production Creative / Writer
Deco Artilheiro
Head of Art Buying & Art Production
Betty Zschirnt
Producer Audio Production
Cassiano Derenji F de Melo
Larissa Miranda
Producer Film Production
Andre Cellib
Bruno Pappa
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