The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Livestream
Annual ID
OS_SM21_068M
About the Work
The main entertainment industries are no longer fighting for subscriptions, but for audience's attention time.
Netflix lose this battle against video games and streaming social networks among the young (8.5hrs vs 3hrs).
To be relevant to this target, generate talkability and demonstrate that Netflix original stories are at the next level, the brand decided to partner with its main competitor: Sony PlayStation. Taking advantage of the most expected launching by gamers: the new PS5 (Netflix app included).
We joined with Ibai, Worldwide Streamer of the Year, to hack the first Unboxing of the new PS5, on Amazon Twitch, the world's leading gaming platform.
What appeared to be a conventional streaming became the first live horror film ever produced, executed and broadcasted live. The internationally awarded horror filmmaker Jaume Balagueró behind the famous franchise [REC] was in charge of the first live film direction and the original script. A total of 9 cameras, a production crew of 70 people and an amazing display of live special effects completed the experiment. In words of Balagueró, “this was absolutely innovative”.
This way, Netflix explores new forms of storytelling, demonstrating its innovation hunger, under the company's mantra: people want to enjoy quality entertainment, no matter what the screen is.
The most influential streamers around the globe went nuts, played the movie and reacted to it in their own channels, generating an accumulated audience of 70.7 million. The live movie was TT#1 in 3 countries (Spain, Argentina and Mexico), also TT#3 and TT#4 in Spain (the same day the covid vaccine was announced). Mentions to Netflix increased 137%. More than 30 million views and 1.2 Billion impressions. Total engagement: 52MM interactions. All with a 92% positive sentiment to Netflix.
Netflix lose this battle against video games and streaming social networks among the young (8.5hrs vs 3hrs).
To be relevant to this target, generate talkability and demonstrate that Netflix original stories are at the next level, the brand decided to partner with its main competitor: Sony PlayStation. Taking advantage of the most expected launching by gamers: the new PS5 (Netflix app included).
We joined with Ibai, Worldwide Streamer of the Year, to hack the first Unboxing of the new PS5, on Amazon Twitch, the world's leading gaming platform.
What appeared to be a conventional streaming became the first live horror film ever produced, executed and broadcasted live. The internationally awarded horror filmmaker Jaume Balagueró behind the famous franchise [REC] was in charge of the first live film direction and the original script. A total of 9 cameras, a production crew of 70 people and an amazing display of live special effects completed the experiment. In words of Balagueró, “this was absolutely innovative”.
This way, Netflix explores new forms of storytelling, demonstrating its innovation hunger, under the company's mantra: people want to enjoy quality entertainment, no matter what the screen is.
The most influential streamers around the globe went nuts, played the movie and reacted to it in their own channels, generating an accumulated audience of 70.7 million. The live movie was TT#1 in 3 countries (Spain, Argentina and Mexico), also TT#3 and TT#4 in Spain (the same day the covid vaccine was announced). Mentions to Netflix increased 137%. More than 30 million views and 1.2 Billion impressions. Total engagement: 52MM interactions. All with a 92% positive sentiment to Netflix.
2021 Awards
Total Points: 3
Merit
Credits
Agency
FCB&FiRe / Madrid
Client
Cristina Infante
Josefina Pérez Portillo
Production Company
Bijoux Content / Madrid
Animator
Miguel Seisdedos
Art Director
Alex Maggi
Andrea García
Carlos Camacho
Claudia Gigato
Chief Creative Officer
Alba Vence
Fred Levron
Creative Director
Pepe García
Designer
Celia López
Lucía Rodríguez
Director
Jaume Balagueró
Director of Photography
Kiko de la Rica
Executive Producer
Guillermo Arce
Judith Viladot
Sara Hernandez
Photographer
Ale Burset
Producer
Noelia Lobo
Social Media Manager
Aida Moreno
Content Creative Director
Jon Lavin
Account Director
Laura Gerpe
CEO & Founder
Rodrigo Figueroa Reyes
Client Services Director
Mayte Flores
Community Manager
Aisha Sow
Content Director
Hernan Zamora
Head of Art
Daniel Requena
Post Production
Esther Cardenal
Pedro Alarcón
Related Awards
