The One Show
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Category
User-Generated Content
Annual ID
OS_SM21_071M
About the Work
To inspire the creative community to make art for social change, we digitized the tools of artist and activist Keith Haring; his marker-pen, piece of chalk and graffiti paint and made them free to download. We partnered with artists Shepard Fairey and Kate Moross to help us continue Keith Haring’s mission, inviting creatives everywhere, from professionals to hobbyists, to follow his lead and draw for a cause they care about.
By taking these brushes from the analogue world to the digital space, we developed digital tools to empower a digital generation. The work being shared was created by creatives and their peers, which gave our audience a sense of ownership and increased engagement. In this way, we were able to bring the campaign mission to life, Creativity For All, in an authentic way. Thousands of artworks were submitted online, each with a unique message — proving that art has the power to make the world a better, more inclusive place.
By taking these brushes from the analogue world to the digital space, we developed digital tools to empower a digital generation. The work being shared was created by creatives and their peers, which gave our audience a sense of ownership and increased engagement. In this way, we were able to bring the campaign mission to life, Creativity For All, in an authentic way. Thousands of artworks were submitted online, each with a unique message — proving that art has the power to make the world a better, more inclusive place.
2021 Awards
Total Points: 3
Merit
Credits
Agency
dentsu ACHTUNG! / Amserdam
Client / Brand
Adobe
Production Company
Bakehouse / Moscow
Associate Creative Director
Sara O'Dea
Creative Director
Daniel Vargas Díaz
Jasper Janssen
Samyr Souen
Editor
Maksim Kuzin
Executive Creative Director
Daniel Cowles
Kika Douglas Castroviejo
Mervyn ten Dam
Executive Producer
Sophya Katulska
Illustrator
Aset Kairambayev
Film Director / Chief Illustrator
Dima Maseykin
Account Manager
Annabelle Klop
Maaike Stellink
Campaign Marketing Manager
Mara Bey
Collage Artist
Anatoly Shabalin
Galina Kazimi
Sasha Churganov
Collage Director
Anton Reva
Colour-in Artist
Alina Khabarova
Alisa Andreyeva
Darya Gavrilova
Ekaterina Tikhonova
Lyudmila Skotnikova
Nadezhda Pshenichnikova
Tatyana Petrova
Creative Producer
Mitya Katkin
Digital Compositor
Alexander Kuznetsov
Alexey Sazhin
Andrey Kiselev
Oleg Koverchenko
Yury Tomilov
Guest Artist
Ilya Kutoboy
Kate Moross
Katya Oktyabr
Nikita Kibirev
Oleg Guta
Sergey Kolesov
Shepard Fairey
Yana Bolotenkova
Zhenya Artemyev
Head of Production
Alya Lugovaya
Kostya Korobkin
Marc Elbers
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