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Category
User-Generated Content
Annual ID
OS_SM21_072M
About the Work
#ABreakForHaveABreak
To celebrate KitKat’s 85th anniversary, we gave our long running slogan a global break and invited everyone to come up with sound-alikes alternatives.
By making the best ones official through KitKat’s social networks, we co-created a global campaign with a little help of four thousand creative minds around the world.
For the first time, stopping using a slogan made it even stronger.
To celebrate KitKat’s 85th anniversary, we gave our long running slogan a global break and invited everyone to come up with sound-alikes alternatives.
By making the best ones official through KitKat’s social networks, we co-created a global campaign with a little help of four thousand creative minds around the world.
For the first time, stopping using a slogan made it even stronger.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / São Paulo
Wunderman Thompson / London
Client / Brand
Nestlé - KitKat
Art Director
Rafael Falco
Rob Bovington
Chief Creative Officer
Keka Morelle
Copywriter
Renato Fernandes
Stephen Webley
Vinicius Dias
Creative Director
Nicolas Romano
Ana Cavalcanti
Chermine Assadian
Matt Gilmore
Director
Marcus Prado
Global Chief Creative Officer
Bas Korsten
Global Chief Strategy Officer
Simon Law
Motion Designer
Marcus Prado
Producer
Robert Morgan
Verity de Courcy Norman
Account Director
Stefano Paduan
Loren Hargreaves
Account Manager
Jayme Neto
Chief Data Officer
Jason Carmel
Director of Data Science
Ilinca Barsan
Experience Technology Director
Shawn Herron
Global Client Partner
Sasan Saeidi
Global Client Partner for Nestle
Sasan Saeidi
Global Planning Director
João Caputi
Technology Director
Cole Peterson
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