The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Active Engagement / Call to Action
Annual ID
OS_SM21_075M
About the Work
In March 2020, the world suddenly stopped. Half the world was under lockdown. There was sadness. There was fear. Yet underneath it was a stronger force: solidarity.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
Produced in only seven days and featuring footage shot less than 24 hours before its release, the film achieved 205M+ online views, drove 358K users to the help page and increased social sentiment around Facebook by 95%.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
Produced in only seven days and featuring footage shot less than 24 hours before its release, the film achieved 205M+ online views, drove 358K users to the help page and increased social sentiment around Facebook by 95%.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Client / Brand
Facebook / New York
Art Director
Paul Oberlin
Oscar Gierup
Chief Creative Officer
Tim Gordon
Felix Richter
Creative Director
Jono Paull
Dustin Tomes
Thom Glover
Marybeth Ledesma
Design Director
Maria Wan
Executive Producer
Mike Hasinoff
Music Supervisor
Mike Ladman
Producer
Carlos Valvidia
Strategy Director
Cathy Song
Communications Strategy Director
Patrick Fahley
Creative Chairman
David Droga
Group Communications Strategy Director
Yan Wang
Account Director
Gabrielle Barbuto
Account Manager
Roxanne Alberts
Account Supervisor
Chelsea Elliott
Colorist
Mikey Pehanich
Group Account Director
Susan Pratchett
Senior Business Manager
Paul Van Dorpe
Senior Project Manager
Simon Jolly
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