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Category
Active Engagement / Call to Action
Annual ID
OS_SM21_084M
About the Work
COVID-19 dramatically changed the Super Bowl experience, imposing limitations both in stadium and at home.
Using the power of Verizon 5G and Fortnite builders, the campaign brought Tampa’s Raymond James Stadium to life in one of gaming’s most exciting titles: Fortnite. On Twitter, the campaign recreated fan-favorite Super Bowl moments, including player meet and greets and giveaways. By going virtual, Verizon created a more connected Super Bowl experience than ever before.
40M players witnessed the stadium in game, 2M+ tuned in on Twitch, 1.5M played stadium games, resulting in Verizon being the most discussed telco during Super Bowl week.
Using the power of Verizon 5G and Fortnite builders, the campaign brought Tampa’s Raymond James Stadium to life in one of gaming’s most exciting titles: Fortnite. On Twitter, the campaign recreated fan-favorite Super Bowl moments, including player meet and greets and giveaways. By going virtual, Verizon created a more connected Super Bowl experience than ever before.
40M players witnessed the stadium in game, 2M+ tuned in on Twitch, 1.5M played stadium games, resulting in Verizon being the most discussed telco during Super Bowl week.
2021 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / New York
Momentum Worldwide / New York
Associate Creative Director
Derek Heinze
Matthew Mortimer
Rene Van Wonderen
Toni Kaleda
Chief Creative Officer
Andrew McKechnie
Tiffany Rolfe
James Robinson
Chief Marketing Officer
Diego Scotti
Copywriter
Brian Szabo
Creative Director
David Byrd
Gio Serrano
Greg Weber
Sam Resta
Executive Creative Director
Aaron Mosher
Daniel Barak
David Yankelewitz
Joe Kantrowitz
Producer
Christopher Joyce
3D Art Director
Natasha Saenko
Content Producer
Sasha Skulinets
Senior Strategist
Corey Kindberg
Account Production
Charles Chung
Nikolai Jackowski
Shar-dé Ricketts
Animation
Chris Vranos
Nicholas Principe
Robert Paynter
Thor Ensrud
Associate Content Producer
Erin Stella
Associate Technical Director
Wade Wojcak
Chief Experience Design Officer
David Chamberlain
Ben Williams
Chief Media Officer
John Nitti
Client Services
Emily Luckow
Erik Nisson
Lynsey Wright
Max Hirsch
Nicole Pincus
Wesley Roman
Content Production
Stephanie Katrios
Laura Mejia
Laura Silverman
Mary Mitchell
Spring Clinton
Creative Technology
Austin Bennett
Macklin Andrick
Willem Pickleman
Director of Experiential
Christina Hull
Director of Social & Emerging Media
Stephanie Paige Miller
Director, Content Studio
Chris Detoy
Edit
Brian Wetzel
Craig Holzer
Harvey Choi
Jake Benjamin
Kai Asika
Robert Wagnerman
Experience Design
Alain Baburam
Joe Gourley
Experiential Production
Brandon Tillotson
Scotland Reid
Group Director, Business Leadership
Melissa Misiak
Influencer Strategy & Media
Akua Harris
Ari Hayward
Emily Arnold
Sarah Yellen
Integrated Production
Jessica Keil
Maddie Demask
Medina Nicsik
Melissa Hamilton
Management Supervisor
Stephanie Kim
Manager, Marketing Sciences
Praise Hong
Managing Director, Client Services
Joe Ladd
Marketing Sciences
Jo Hayes
Mehlum Kayamali
Suah Lee
Project Management
Debra Keneally
Sara Costa
Strategy
Aimee O'Rourke
Ian Bush
Meryl Swagner
Savannah Rabin
Technology
Adam Jones
Sergio Kuba
Video Editor
Alexandra Redd
Visual Design
Connor Green
VP Brand Development
Kristin McHugh
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