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Category
Stunts & Activations
Annual ID
OS_SM21_093M
About the Work
Methane released from cows’ burps and farts is contributing to greenhouse gasses in the atmosphere. In fact, cows produce more climate change-related emissions than cars, buses, trains, boats, planes combined.
After two and a half years working with scientists, we developed a lemongrass formula that improves the digestion of the cows, reducing methane emissions up to 33% by adding 100 grams of lemongrass to the cows’ feed.
And to inspire the world to adopt this open source formula, we launched a social media campaign, because we are part of the problem, and need to be part of the solution.
After two and a half years working with scientists, we developed a lemongrass formula that improves the digestion of the cows, reducing methane emissions up to 33% by adding 100 grams of lemongrass to the cows’ feed.
And to inspire the world to adopt this open source formula, we launched a social media campaign, because we are part of the problem, and need to be part of the solution.
2021 Awards
Total Points: 3
Merit
Credits
Agency
We Believers / New York
Production Company
Partizan / Los Angeles
Music / Sound Production Company
Pickle Music / New York
Post Production Company
The Mill / Los Angeles
Pickle Music / New York
Art Director
Diego Grandi
Chief Creative Officer
Gustavo Lauria
Composer
Alexis Estiz
Steve Mudd
Director
Michel Gondry
Director of Photography
Shawn Kim
Editor
Jeff Buchannan
Executive Producer
Alexis Estiz
Group Creative Director
Santiago Luna Lupo
Sound Designer
Biijan Sharifi
Dario Calequi
Jacob Bloomfield-Mirsrach
Creative Director / VFX Supervisor
Glyn Tebbutt
Global CMO
Fernando Machado
Managing Director / Executive Producer
Lisa Tauscher
1st AD
Andy Coffing
2nd Editor
Diego Panich
Audio Engineer
Dario Calequi
Brand Manager
Juan Cano
Choreographer
Mandy Moore
Copyeditor
Nina Serven
Creative Coordinator
Rocio Fernandez Sasso
Director Marketing & Advertising NA
Rogelio Magana
Editorial
Final Cut LA / Los Angeles
Head of Art
Diego Grandi
Head of Brand Communications
Marcelo Pascoa
Head of Client Services
Jose Quijano
Head of Global Brand Marketing
Diego Suarez
Head of Innovation
Matthew Banton
Head of Innovation & Sustainability
Elmis Medina
Head of Planning
Marco Vega
Head of Production
Kelly Martin
Marcia Jaes
Lyrics
Gustavo Lauria
Steve Mudd
Performer
Mason Ramsey
PhD.
Octavio A. Castelán-Ortega
Ermias Kebreab
Production Designer
Maxwell Orgell
Senior VFX Producer
Erin Hicke
Sound Design & Mix
Pickle Music / New York
VA Senior Manager, Guest insights, Brand Marketing
Rachel Kellerman
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