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Category
Influencer Marketing / Single Channel
Annual ID
OS_SM21_095M
About the Work
With small businesses suffering due to the COVID lockdown, Merch Aid was born: a nonprofit platform that enlisted leading artists to create exclusive merch for these local establishments, with 100% of the profits going back to the businesses owners. Often selling out within hours, this merch platform was featured by the likes of Vogue and NBC. And following the death of George Floyd, we collaborated with leading Black designers to create merch for Black-led nonprofits, raising $60,000+ in 24 hours, cementing Merch Aid as a game-changing model with the power to support communities in need, today and tomorrow.
2021 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / New York
Associate Creative Director
Jake Lemkowitz
Chief Creative Officer
Tiffany Rolfe
Chief Marketing Officer
Jessica Greenwood
Copywriter
Namwan Leavell
Creative Director
Chloe Saintlian
Matthew Woodward
Zack Roif
Executive Producer
Alexa McClanahan
Annie Hough
Producer
Karen Orlowski
Strategist
Kevin Miner
Junior Copywriter
Nathalie Tigua
Senior Art Director
Juliette Delerue
Senior Designer
Alejandro Larramendi
Malissa Smith
Senior Producer
Blakely Bar Lev
Harrison Kaminsky
Account Director
Ben Kravitz
Associate Software Engineer
Sarah Yu
Director, Business Affairs
Lynda Blaney-Smith
Director, Content Production
Erica Jensen
Director, Marketing & Communications
Stefan Golangco
Executive Production Director
Jess Jabbar
Global Manager, Marketing & Communications
Yuliana Safari
Marketing Associate
Chloe Briscoe
Senior Mechanical Artist
Minjie Gao
Senior Technology Director
Thomas Chan
Software Engineer
Jonathan Kelly
Software Engineer, Web Platforms
Hassane Fall
SVP, Managing Director
Candice Hahn
Technology Lead, Quality Assurance
Kevin Geruldsen
VP, Marketing & Communications
Genevieve George
VP, Marketing, US
Kelly Harrison
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