Scrollaby is a digital lullaby for your social media feeds that hacks the habit of doomscrolling and allows you to scroll yourself to sleep. To get people off their social feeds and into the app, we targeted users while they were doomscrolling between 11PM and 3AM with sponsored canvas ads on Instagram and Facebook. The ads drew scrollers directly into the app without even realizing they’d left their social feed. We created the app, with 1000+ randomized sleep stories, sounds, and mesmerizing visuals, based on proven sleep science. The content tiles include HRV-breathing techniques, psychoacoustic music, quietly narrated sleep stories, ASMR sleep sounds, and looping visuals that the user can stare into as they scroll. The UI is designed to feel familiar and mimic common social platforms.