The One Show

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2021 One Show - Social Media

Voices of Brussels

Agency mortierbrigade / Brussels

Client Brussels Public Transport

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Category

Innovation & Transformation / Innovation in Lockdown

Annual ID

OS_SM21_113M

About the Work

Background:

During lockdown, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like social medias or video calls.

As public transports, our daily task is to bring people together.
So how could we keep on doing what we do the best in those difficult times?

Idea

We brought Brussels citizens what they missed the most during lockdown: voices of their families and friends, at their doors.


Execution:

A special electric bus was pulling up outside people's homes and played audio messages from loved ones via loudspeaker.

Instead of carrying passengers, we carried audio messages from inhabitant of Brussels intended for grandparents, family members, healthcare workers or simply the person they missed the most, so it can be played to them.

Residents just had to record audio messages on Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in the street.

Bringing the empty silent street of Brussels back to life for a little while.

We planned everyday a different route passing through every district of Brussels to deliver as most love messages as we could.

2021 Awards

Total Points: 3

Merit

Credits

Agency

mortierbrigade / Brussels

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