The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Audio
Annual ID
OS22_BE071M
About the Work
Ochsner Sport is the largest sports retailer in Switzerland. As such, Ochsner Sport's mission is not only to provide the Swiss with the best sports equipment, but also to actively encourage them to do sports. That's why Ochsner Sport asked us to develop an idea that gets people running. And then, above all, motivate them to stick with it. The target group was defined as all potential runners in German-speaking Switzerland. The idea should be engaging and entertaining and additionally create an innovative and positive brand experience.
Therefore we created Runtime: the first podcast that only runs when you run. In the podcast, European marathon champion Viktor Röthlin talks to marathon legend Maja Neuenschwander and Olympic champion Nicola Spirig about running in 12 inspiring episodes and not only entertains the users during their runs, but also gives them direct live coaching and motivates them to keep going.
This is the first time that you can only listen to a running podcast while you are running. It is also the first time that the content of a podcast is designed to be listened to only when the listener is running. This makes the listener's run entertaining, more fun, one learns and becomes a better runner directly.
The app developed for this purpose uses sensor and GPS data to measure whether users are not just moving, but running. And only then does the content play. If the users stop, the podcast pauses. The episodes get longer with each run, because the users become fitter and fitter. After each episode, you can share your success with the community and unlock a new voucher for a running product you can redeem at Ochsner Sport.
Therefore we created Runtime: the first podcast that only runs when you run. In the podcast, European marathon champion Viktor Röthlin talks to marathon legend Maja Neuenschwander and Olympic champion Nicola Spirig about running in 12 inspiring episodes and not only entertains the users during their runs, but also gives them direct live coaching and motivates them to keep going.
This is the first time that you can only listen to a running podcast while you are running. It is also the first time that the content of a podcast is designed to be listened to only when the listener is running. This makes the listener's run entertaining, more fun, one learns and becomes a better runner directly.
The app developed for this purpose uses sensor and GPS data to measure whether users are not just moving, but running. And only then does the content play. If the users stop, the podcast pauses. The episodes get longer with each run, because the users become fitter and fitter. After each episode, you can share your success with the community and unlock a new voucher for a running product you can redeem at Ochsner Sport.
2022 Awards
Total Points: 3
Merit
Credits
Agency
thjnk Zürich AG / Zürich
thjnk ag / Hamburg
Digital Agency
Ateo GmbH / Zürich
Art Director
Lukas Frischknecht
Leandro Disler
Copywriter
Lukas Amgwerd
Designer
Xavier Heimgartner
Executive Creative Director
Alexander Jaggy
Pablo Schencke
Account Manager
Marie Vuilleumier
Angela Cristofari
Managing Director
Andrea Bison
Sebastian Tobler
Managing Strategist
Gordon Nemitz
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