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Relay of Effort
Agency DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
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Category
Posters / Campaign
Annual ID
OS_PT20_064M
About the Work
The posters were produced to support the High School Sumo Tournament. They appeared on newspaper, and also at the venue of the tournament. The core idea is to “visualize the culmination of effort”. Going against the current social trend of thinking that just having fun is enough for club sports, we adopted visuals that praises the effort put into sports. This gave participating wrestlers an opportunity to feel proud of the effort they have made till this day.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Dentsu Inc. / Tokyo
Client / Brand
THE HOKKOKU SHIMBUN / Ishikawa
Production Company
TAKI CORPORATION / Tokyo
Amana INC. / Tokyo
Art Director
Satoshi Kohno
Creative Director
Iori Anegawa
Photo Editor
Rumi Ando
Photographer
Ryohei Takanashi
Producer
Seiya Endo
Hayato Satomi
Writer
Kazuki Sato
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