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Category
Brand-Side Initiated & Originated Projects
Annual ID
OS22_BS004S
About the Work
Corona needed to communicate that is made with all natural ingredients. For that propose, we had to launch the global campaign called OASIS in Argentina. The main focus was on the liquid quality and distinctiveness that Corona has thanks of the natural ingredients.
We identified that it was in this campaign were it would be more relevant to show our natural ingredients through the small letter in the back label than showing the Corona logo on the front. We needed to call out attention about our ingredients.
We turned around our bottle to show everyone what our beer is made of, to adapt the message of our global platform to a local-relevant execution.
We identified that it was in this campaign were it would be more relevant to show our natural ingredients through the small letter in the back label than showing the Corona logo on the front. We needed to call out attention about our ingredients.
We turned around our bottle to show everyone what our beer is made of, to adapt the message of our global platform to a local-relevant execution.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Internal / In-House Agency
DraftLine / Buenos Aires
Client / Brand
AB InBev / Buenos Aires
Art Director
Lucas Fernández
Creative Director
Andres Morales Vega
Christian “Amish Bueno” Leal Saint-Jean
Sebastián “Amish Malo” Higueret
Editor
Amelia Orden
Executive Creative Director
Diego Gueler Montero
Producer
Carolina Cantini
Martin Marzorati
Strategist
Nicolás Prosen
Brand Director
Catalina Dalton
CM
Crysthyam Becerra
Global Brands Dir
Juan Giovanelli
Managing Director
Guido Lofiego
Marketing VP
Paula Marconi
Operations Head
Agustina Vadori
Project Manager
Emilia Marco
Milagros Conde
Project Manager Supervisor
Agustina Saint Germain
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