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Category
Direction / Single
Annual ID
OS22_MI063M
About the Work
Give Life Back is a campaign to inform, inspire and activate people to become part of the growing movement to transform the parole and probation system in the U.S. The centerpiece of the campaign, Technically Illegal is a thought-provoking film providing a look into the "probation trap." Every four minutes, someone on supervision is sent to prison, not for committing a new crime, but because of a technical violation of a parole or probation term. The current system allows people to be locked up for the most minor and non-criminal violations of those rules.
REFORM Alliance’s Give Life Back campaign brings to light that the probation system isn't designed to rehabilitate, it's intended to reincarcerate. The REFORM campaign takes the important step of educating the public about these issues because no one should ever be sent back to prison for non-violent, technical probation offenses like being late to a meeting with a probation officer or being unable to pay a fine. Of the approximately 6.6 million Americans in the criminal justice system, more than 4.5 million are currently on probation and parole. Nearly 25% of all state prison admissions each year are the result of technical supervision violations. This broken and failed probation and parole system costs taxpayers 2.8 billion dollars annually.
Technically Illegal, the 90 second film that spearheads the campaign, provides audiences a chance to witness the difficult web of rules and the impact these systems have on mental health, families and communities. To build on the stories included in the film, REFORM is using Instagram to highlight the stories of real people who are on or have been on probation or parole, and have had to deal with the effects of the flawed system.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Production Company
Little Minx / Los Angeles
Art Director
Stefan Folio
Copywriter
Emily Chang
Sara Muchnick
Writer
Spencer Steward
Animator
Val Balayants
Creative Director
Alyssa Georg
Elena Knox
Designer
Olivia Piazza
Director
Malik Hassan Sayeed
Editor
Carlos Arias
Executive Producer
Helen Hollien
Rhea Scott
Motion Designer
Jung Eun Han
Music Supervisor
Sarah Tembeckjian
Photographer
Erick Schaetzke
Producer
Erin Wile
Shayna Rubin
Sound Designer
Matt Orlando
Strategist
Mykala Daniel
Account Director
Ashton Atlas
Assistant Editor
Ashley Tantillo
Associate Creative Director
Michael Kleinman
Colorist
Tom Poole
Managing Director
Eve Kornblum
Project Manager
Damaris Giha
Senior Art Director
Kamal Collins
Senior Copywriter
Clement Tull
Strategy Director
Gabriela Avila
Rik Mistry
1st AD
Russell Scott Rorie
AR Developer
Dennis Roberts
Artist/Writer
Jacob Banks
Associate Account Manager
My-Linh Tran
Associate Producer Interactive
Lauren Williams
CEO
Robert Rooks
Co-Chair, REFORM Action Fund
Van Jones
Co-Chief Creative Officer
Felix Richter
Tim Gordon
Comms Strategist
Molly Klein
Director Film Production
Jesse Brihn
Director of Innovation
Justin Durazzo
Group Account Director
Sharif El Rabiey
Group Comms Strategy Director
Samantha Deevy
Group Design Director
Mark Yoon
Group Project Manager
Audrey Weber
Group Strategy Director
Ben Brown
Group UX Director
Craig Wong
Music Label
Interscope
Universal
President
Bob Pilon
Producer Interactive
Aaron Matys
Senior Comms Strategist
Paulina Liang
Senior Director Creative Campaigns
Meagan Bond
Senior Music Producer
Mike Ladman
Senior Producer Film
Isabella Lebovitz
Samar Zaman
Senior Project Manager
Douglas Brewster
VFX Artist
Edward Reina
VFX Producer
Barbara Kontarovich
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