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Category
Social Post / Real-time Response
Annual ID
OS22_SM058M
About the Work
Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Rethink / Toronto
Media Agency
Carat
Client / Brand
Ikea
Associate Creative Director
Zachary Bautista
Chief Creative Officer
Aaron Starkman
Copywriter
Xavier Blais
Creative Director
Maxime Sauté
Xavier Blais
Joel Holtby
Executive Creative Director
Mike Dubrick
Strategist
Sean McDonald
Shereen Ladha
CMO
Johanna Andren
Account Supervisor
Faizal Shaikh
Associate Account Director
Vanessa Coutinho
Group Account Director
Sarah Riedlinger
Alex Lefebvre
Head of Media
Santiago Arbelaez
Marketing Communications Specialist
Jordan Sequeira
Media Coordinator
Crystal Kim
Media Planner
Monalyn Quelnat
VP Group Account Director
Karen Hrstic
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