The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Sun Warning Flag

Agency HeimatTBWA\Germany / Berlin

Client German Cancer Aid


Promotional / Physical Items

Annual ID


About the Work

Every year hundreds of thousands of people die worldwide by drowning. But eight times more die of skin cancer, caused by the sun. On the beach, there are warning flags for all dangers. But not for the deadliest danger yet. That’s why we invented the Sun Warning Flag for German Cancer Aid. As a warning when UV radiation reaches a critical level. German Cancer Aid joined forces with other leading organizations to establish this new kind of beach warning system. The flag got officially listed in beach warning flag compilations. And has been submitted to the International Organization for Standardization ISO for rollout worldwide. Sun Warning Flag hit the news and its impact was huge. Especially in countries with beaches. All around the globe. Because the most dangerous thing about the sea is not the sea. It’s the sun.

2023 Awards

Total Points: 9



HeimatTBWA\Germany / Berlin


Achtung! (PR)

Chief Creative Officer

Matthias Storath

Creative Director

Florian Fischkal

Executive Creative Director

Tom Hauser

Account Director

Fabian Biedermann

Account Manager

Louisa Keller


Vladimir Krug

Film Production Company

Heimat Media Productions

Inhouse Producer

Sebastian Naumann

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