The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Physical Items
Annual ID
OS23_DE045B
About the Work
Every year hundreds of thousands of people die worldwide by drowning. But eight times more die of skin cancer, caused by the sun. On the beach, there are warning flags for all dangers. But not for the deadliest danger yet. That’s why we invented the Sun Warning Flag for German Cancer Aid. As a warning when UV radiation reaches a critical level. German Cancer Aid joined forces with other leading organizations to establish this new kind of beach warning system. The flag got officially listed in beach warning flag compilations. And has been submitted to the International Organization for Standardization ISO for rollout worldwide. Sun Warning Flag hit the news and its impact was huge. Especially in countries with beaches. All around the globe. Because the most dangerous thing about the sea is not the sea. It’s the sun.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
HeimatTBWA\Germany / Berlin
Co-Agency
Achtung! (PR)
Art Director
Lisa Berger
Moritz Simons
Rita Sales Luis
Chief Creative Officer
Matthias Storath
Creative Director
Florian Fischkal
Editor
Julia Peyron
Executive Creative Director
Tom Hauser
Account Director
Fabian Biedermann
Account Manager
Louisa Keller
Cinematography
Vladimir Krug
Film Production Company
Heimat Media Productions
Inhouse Producer
Sebastian Naumann
Related Awards
