The One Show
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Category
Non-traditional & Guerrilla Marketing
Annual ID
OS23_DM107M
About the Work
During the 2023 Super Bowl, Anytime Fitness turned the Big Game into a big game. Because anytime anyone heard the word “anytime” and tweeted #JustHeardAnytime they could win a trip to any Anytime Fitness in the world. Online videos, social posts, and OOH ahead of game day broadcasted our hack-the-broadcast stunt. Then in the 2nd quarter, the announcers said “Anytime”, and the internet exploded.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Mischief @ No Fixed Address / Brooklyn
PR / Marketing Agency
Fish Consulting
Client / Brand
Anytime Fitness
Production Company
Strike Anywhere
Music / Sound Production Company
Vapor Music
Post Production Company
Alter Ego
School Editing
M&h
Media Distribution Company
Goodway Group
Art Director
Kaitlin Kehoe
Chief Creative Officer
Greg Hahn
Chief Strategy Officer
Jeff McCrory
Copywriter
Patrick LaBelle
Creative Director
Guilherme Racz
Lucas Casao
Director
Pete Marquis
Editor
Matthew Kett
Executive Creative Director
Bianca Guimaraes
Kevin Mulroy
Executive Producer
Kailee Nowosad
Victoria Guenier
Yumi Suyama
Group Creative Director
Howard Finklestein
Ross Fletcher
Producer
Adam Lawson
Spencer Butt
Assistant Editor
Jordan Allen
Senior Producer
Kat Stewart
Senior Strategist
Hannah Newport
Account Coordinator
Nathaly Gomez
Account Director
Diana Baran
Account Executive
Amanda Chau
Associate Director
Natasha Cooper
Natasha Cooper
Associate Media Director
Jill Smith
Color Assistant
Daniel Saavedra
Colorist
James Graham
Engineer
Ethan Myers
EVP, Strategy
Nimisha Jain
Head of Production
Will Dempster
Integrated Producer
Spencer Houghton
Media Planning Lead
Riley Schmitz
Media Solutions Manager
Megan Janesky
Stacy Cantu
President
Kerry McKibbin
Production coordinator
Nilu Jayasuriya
Production Lead
Franco Piane
Project Manager
Patrick Choi
Senior Account Manager
Morgan Assenmacher
Nate Rubinstein
Senior Director
Heather Pimental
Heather Pimentel
Senior Production Artist
Chris Chin
Session Director
Dustin Ansley
Vice President
Matt Ritter
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