The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft / Use of Technology
Annual ID
OS23_EX033B
About the Work
Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.
We turned Twitch’s built-in clip function into a weapon for gamers to fight racism themselves and, working with the organization Melanin Gamers, created The Watch — gaming’s first community watch. To join, you just had to clip racism on Twitch and DM it to us on Twitter, where we put pressure on developers to take action and built a community of allies that continues to grow to this day.
We turned Twitch’s built-in clip function into a weapon for gamers to fight racism themselves and, working with the organization Melanin Gamers, created The Watch — gaming’s first community watch. To join, you just had to clip racism on Twitch and DM it to us on Twitter, where we put pressure on developers to take action and built a community of allies that continues to grow to this day.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Leo Burnett Canada / Toronto
Chief Creative Officer
Lisa Greenberg
Steve Persico
Chief Strategy Officer
Tahir Ahmad
Composer
Tyson Kuteyi
Creative Director
Kohl Forsberg
Designer
Eric Espinosa Iracheta
Tatjana Dudas
Director
Brendan Quinn
Mark Domitric
Editor
Ryan Hunt
Executive Producer
Erin Scott
Kelly McCluskey
Producer
Mike Spilchuk
Kasey Brown
Assistant Editor
Liam Crawford
Creative Director / Partner
Lindsay Mattick
Senior Art Director
Tyler McKissick
Senior Copywriter
Coleman Mallery
Senior Producer
Nicholas Shaw
VP, Group Creative Director, Design
Man Wai Wong
Account Director
Mike Spilchuk
Account Manager
Dominique Shelepuk
Account Specialist
Alanna Fallis
Audio Engineer
Niki Thay
Buyer, Digital
Kylie Thun
Communications Specialist
Kevin Behar
Digital Director
Jade Mattinson
Group Account Director
Jeff Fearnall
Junior Producer
Devin Fields
Manager, Digital
Maryori Lara Melle
Managing Director
Natasha Dagenais
President
Ben Tarr
Programmatic Manager
Kenneth Fernandes
Senior Account Specialist
Chenda Noun
Supervisor, Digital
Jennifer Lee
VP, Accounts & Operations
Ania Gilbert
VP, Development & Communications
Richard Newman
VP, Director of Creative Technology
Felix Wardene
VP, Human Resources Director & Head of DE&I
Stephanie McRae
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