The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Brand Installations
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Brand Installations
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Use of Sound
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
Touch Card Agency: McCann / New York Client: Mastercard Category: Physical Products
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Events / Hybrid
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Events / Hybrid
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: Ecommerce
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Craft / Use of Technology
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Craft / Art Direction
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
The Closer Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Products
The Suitcase Agency: DDB Group Italy / Milan Client: IKEA Category: Brand Installations
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
The Watch Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Experiential Audio
The Art of Self Examination Agency: DAVID / Buenos Aires Client: MACMA Category: Events / In-Person
Bride Armour Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg Client: Carling Black Label Category: Events / In-Person
Smart Fill Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Airtel 175 Replayed Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai Client: Airtel Category: Craft / Storytelling
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
The Eyeballs Heist Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok Client: Netflix TH Category: Brand Installations
Window Shopping Agency: Rethink + IKEA Client: IKEA Category: Brand Installations
NRA Children's Museum Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies Client: Change the Ref Category: Brand Installations
The Voice Of Reunion Agency: Ogilvy México / Mexico City + Eco / Mexico City Client: AB InBev Category: Events / Virtual
We Are Mello Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Apologize the Rainbow Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Events / Virtual
Anti-Hate Keyboard Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
The Shuffle Ticket Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Experiential
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Innovation & Transformation / Innovation in Experiential
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Experiential
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Experiential
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
Carol for Charity Agency: Saatchi & Saatchi Ukraine / Kyiv Client: Ministry of Foreign Affairs, Olena Zelenska Foundation Category: Craft / Use of Sound
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Craft / Use of Sound

2023 Experiential & Immersive Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Experiential & Immersive

OS23_EX000G

2023 Experiential & Immersive Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Brand Installations

OS23_EX004G

2023 Experiential & Immersive Gold Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Brand Installations

OS23_EX005G

2023 Experiential & Immersive Gold Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Events / Virtual

OS23_EX003G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Use of Sound

OS23_EX012G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Craft / Use of Technology

OS23_EX009G

2023 Experiential & Immersive Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Craft / Use of Technology

OS23_EX010G

2023 Experiential & Immersive Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Craft / Use of Technology

OS23_EX011G

2023 Experiential & Immersive Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_EX008G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Events / In-Person

OS23_EX002G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Storytelling

OS23_EX001G

2023 Experiential & Immersive Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Physical Products

OS23_EX006G

2023 Experiential & Immersive Gold Pencil

McCann / New York

Mastercard

Touch Card

Physical Products

OS23_EX007G

2023 Experiential & Immersive Silver Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Events / Hybrid

OS23_EX013S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Events / Hybrid

OS23_EX014S

2023 Experiential & Immersive Silver Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Ecommerce

OS23_EX015S

2023 Experiential & Immersive Silver Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

Ecommerce

OS23_EX016S

2023 Experiential & Immersive Silver Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX017S

2023 Experiential & Immersive Silver Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Craft / Use of Technology

OS23_EX022S

2023 Experiential & Immersive Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Craft / Use of Technology

OS23_EX023S

2023 Experiential & Immersive Silver Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Craft / Art Direction

OS23_EX021S

2023 Experiential & Immersive Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Brand Partnerships

OS23_EX020S

2023 Experiential & Immersive Silver Pencil

Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division

Heineken

The Closer

Physical Products

OS23_EX018S

2023 Experiential & Immersive Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Products

OS23_EX019S

2023 Experiential & Immersive Bronze Pencil

DDB Group Italy / Milan

IKEA

The Suitcase

Brand Installations

OS23_EX028B

2023 Experiential & Immersive Bronze Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_EX029B

2023 Experiential & Immersive Bronze Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Craft / Use of Technology

OS23_EX032B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett Canada / Toronto

Melanin Gamers

The Watch

Craft / Use of Technology

OS23_EX033B

2023 Experiential & Immersive Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Experiential Audio

OS23_EX031B

2023 Experiential & Immersive Bronze Pencil

DAVID / Buenos Aires

MACMA

The Art of Self Examination

Events / In-Person

OS23_EX024B

2023 Experiential & Immersive Bronze Pencil

Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg

Carling Black Label

Bride Armour

Events / In-Person

OS23_EX025B

2023 Experiential & Immersive Bronze Pencil

VMLY&R Commerce India / Mumbai

Unilever

Smart Fill

Customer Experience / CX / In-Person

OS23_EX026B

2023 Experiential & Immersive Bronze Pencil

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Customer Experience / CX / In-Person

OS23_EX027B

2023 Experiential & Immersive Bronze Pencil

Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Airtel

Airtel 175 Replayed

Craft / Storytelling

OS23_EX034B

2023 Experiential & Immersive Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Products

OS23_EX030B

2023 Experiential & Immersive Merit Award

Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok

Netflix TH

The Eyeballs Heist

Brand Installations

OS23_EX053M

2023 Experiential & Immersive Merit Award

Rethink + IKEA

IKEA

Window Shopping

Brand Installations

OS23_EX054M

2023 Experiential & Immersive Merit Award

Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies

Change the Ref

NRA Children's Museum

Brand Installations

OS23_EX055M

2023 Experiential & Immersive Merit Award

Ogilvy México / Mexico City + Eco / Mexico City

AB InBev

The Voice Of Reunion

Events / Virtual

OS23_EX043M

2023 Experiential & Immersive Merit Award

GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo

The Coca-Cola Company / Coca-Cola

We Are Mello

Events / Virtual

OS23_EX044M

2023 Experiential & Immersive Merit Award

DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles

Skittles

Apologize the Rainbow

Events / Virtual

OS23_EX045M

2023 Experiential & Immersive Merit Award

INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta

Esports.id

Anti-Hate Keyboard

Innovation & Transformation / Innovation in Experiential

OS23_EX090M

2023 Experiential & Immersive Merit Award

Forsman & Bodenfors / Göteborg + Superstudio / Borås

Live Nation / Luger

The Shuffle Ticket

Innovation & Transformation / Innovation in Experiential

OS23_EX091M

2023 Experiential & Immersive Merit Award

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Innovation & Transformation / Innovation in Experiential

OS23_EX092M

2023 Experiential & Immersive Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Innovation & Transformation / Innovation in Experiential

OS23_EX093M

2023 Experiential & Immersive Merit Award

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Innovation & Transformation / Innovation in Experiential

OS23_EX094M

2023 Experiential & Immersive Merit Award

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Innovation & Transformation / Innovation in Experiential

OS23_EX095M

2023 Experiential & Immersive Merit Award

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Innovation & Transformation / Innovation in Experiential

OS23_EX096M

2023 Experiential & Immersive Merit Award

Saatchi & Saatchi Ukraine / Kyiv

Ministry of Foreign Affairs, Olena Zelenska Foundation

Carol for Charity

Craft / Use of Sound

OS23_EX086M

2023 Experiential & Immersive Merit Award

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Craft / Use of Sound

OS23_EX087M

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