The One Show
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Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI095M
About the Work
In the year that the whole world talked about the pioneering 6 female referees to participate in a World Cup, Kotex, the brand that defends that period or not, all women can do whatever they want, hacked the event to tell an inspiring story that no one knows. The fight of brazilian Lea Campos against misogyny, patriarchy and stigmas to become the world's first female referee.
To recognize her legacy and how much she inspired women throughout generations, we created a short film to portray the difficulties Lea overcame, going through fragments of real dialogues between Lea and João Havelange, the president of the Brazilian Football Confederation at the time, who prohibited her from refereeing even after her graduation. One of the excuses used by him: "What about when you are on your period?"
In 1971, after years of struggle, Lea was finally freed to referee matches of great importance and opened doors so other female referees could make their dreams come true.
It's a project that took people back in time to realize the value of Lea's fight in the participation of women in sport, showed that period should not be a barrier for women to do what they want and placed Kotex among the most seen World Cup 2022 campaigns, beating the biggest brazilian sponsors of the event.
Because, period or not, they can.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Brasil / Sao Paulo
Client / Brand
Kimberly Clark / São Paulo
Production Company
Moonheist / São Paulo
Music / Sound Production Company
Lucha Libre Audio / São Paulo
Post Production Company
Space Gorilla / São Paulo
Clandestino / São Paulo
Copywriter
Rafael Figueiredo (PDQ) - Ogilvy Brasil
Wagner Montanher - Ogilvy Brasil
Bruno Ramalho - Ogilvy Brasil
Roberta Magalhães - Ogilvy Brasil
Chief Creative Officer
Sergio Mugnaini - Ogilvy Brasil
Director of Photography
Lícia Arosteguy - Moonheist
Editor
Johann Mallet - Moonheist
Lucas Marini - Moonheist
Lucas Cainã - Moonheist
Thacio Palanca - Lucha Libre Áudio
Executive Creative Director
Samir Mesquita - Ogilvy Brasil
Executive Producer
Ariel Hidal - Moonheist
Paula Lerrer - Moonheist
William Kim - Moonheist
Henrique Carvalhaes - Moonheist
Account Supervisor
Manuela Motta - Ogilvy Brasil
Costume Designer
Melina Schelder - Moonheist
Account
Daniela Celer - Lucha Libre Áudio
account director
Laís Pasqua - Ogilvy Brasil
Art Director Assistant
Caio Finco - Ogilvy Brasil
Assistant Art
Rodrigo Baraldini - Moonheist
Assistant Director / Line Producer
Emanuele Fenerich - Moonheist
Assistant Scene
Fernanda Coentro - Moonheist
Cast Production
Deborah Carvalho - Moonheist
Chief strategy Officer
Thais Frazão - Ogilvy Brasil
Corporate Communication Manager
Raphaela Brito - Ogilvy Brasil
Creative Assistant
Willy Hajli - Moonheist
CSR Specialist
Ana Gushiken - Kimberly Clark
Data Analytics Specialist
Andreza Alcantra - Ogilvy Brasil
Marina Monteiro - Ogilvy Brasil
Data Intelligence Manager
Michelle Lins - Ogilvy Brasil
Executive Marketing Manager Brazil
Marisa Cazassa - Kimberly Clark
General Media Director
Thiago Ferraz - Ogilvy Brasil
Head of Client
Denise Caruso - Ogilvy Brasil
Head of Data Intelligence
Viviane Sbrana - Ogilvy Brasil
Head of Integrated Production
Juliana Henriques - Ogilvy Brasil
Legal Manager
Luiza Carrera - Kimberly Clark
Marketing Director LAO
Maria Claudia Toffoli - Kimberly Clark
Media & Digital Leader
Cézar Gomes - Kimberly Clark
Media & Digital Specialist
Sabrina Titto - Kimberly Clark
Media Analytic
Natalia Vaccari - Ogilvy Brasil
Media Coordinator
Isadora Alduini - Ogilvy Brasil
Media Director
Patricia Monteiro - Ogilvy Brasil
Media Manager
Isabel Barbosa - Ogilvy Brasil
Media Planner
João Jardim - Ogilvy Brasil
Musical Production
Danilo Bárbalaco - Lucha Libre Áudio
Musical Production / Artistic Direction
Paulinho Corcione - Lucha Libre Áudio
Planning director
Fernanda Felicio - Ogilvy Brasil
Planning Supervisor
Evelyn Oliveira - Ogilvy Brasil
Post production coordinator
Rodrigo Parente - Moonheist
Post Production Executive
Ana Ourique - Moonheist
André Serra - Moonheist
Producer / Art Director
Manoela Moura - Moonheist
Product/Brand Marketing Team Leader Brazil
Anne Reder - Kimberly Clark
Production Assistant
João Pedro Mello - Moonheist
Production director
Rosalia de Soldi - Moonheist
Project Assistant
Yasmin Morato - Ogilvy Brasil
Scene Director
Olivia Lang - Moonheist
Scene Production
Paulo Felipe Barboza Leider - Moonheist
Senior Marketing Analyst Brazil
Paula Forato - Kimberly Clark
Senior Marketing Director Brazil
Ronaldo Art - Kimberly Clark
Senior Marketing Manager LAO
Mariana Barrera - Kimberly Clark
VP of Media
Vanessa Giannotti - Ogilvy Brasil
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