The One Show
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Category
Creative Use of Data
Annual ID
OS23_HW044M
About the Work
Prolonged heading of the ball throughout a players career means that footballers are 5 times more likely to develop dementia. However it can be hard for people to see the damage heading causes. To highlight the effect that repetitive heading has, we show the most memorable moments in football of people who developed dementia. Football's were hit against the images at the average speed a professional would head the ball at thousands of times, representing the average times a player heads the ball during their career. Visualising how the brain becomes damaged over time, and with them, the memories they hold dear.
2023 Awards
Total Points: 3
Merit
Credits
Agency
The Leith Agency / Edinburgh
Art Director
Joe Sayer
Rufus Wedderburn
Copywriter
Chris Watson
Marion Miranda
Creative Director
John McPartland
Director of Photography
Scott Clarkson
Editor
Dan Austin
Kyle Gaffney
Executive Creative Director
Phil Evans
Troy Farnworth
Head of Production
Neil Williams
New Business Director
Cori Schwabe
Partner
Brian Coane
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