Girls lag behind boys in education in India. The adult literacy rate in rural areas for females is 50.6% whereas for males is 74.1%. Girls are at a higher risk of dropping out of school by the time they hit puberty. Every year a whopping 23 million girls, drop out of school, because of one missing piece of information on menstruation. Menstruation is a topic so taboo that no one in society, not even mothers talk about it to their daughters. The only place they could have learnt about menstruation is at school. But sadly because of the same taboo even the national council of education never printed the chapter menstruation. To make matters worse, this problem is bigger in media dark, rural areas with poor school attendance. Furthermore, India is a vast country with different languages and culture that changes every 20 kms. We had to find a solution that could tackle all these hurdles. MISSING CHAPTER: We designed a chapter that explains simple biology behind periods. But we didn't stop. MISSING CHAPTER WALL ART: To make the chapter unmissable in even in media dark rural areas, with poor school attendance, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education. To make sure the chapter was understood easily in different states, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language. What's more, every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up not only on school walls but also on the way to school, where nobody can miss it.